CRM Automation Lead – Personalised Campaigns

Currys plc; Greater London; Híbrido; GBP 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days holiday

Private medical insurance

Life Assurance

Pension scheme

Discretionary bonus

Hybrid working

Descripción de la vacante

Currys plc in London is seeking an experienced CRM Automation Manager to define and lead our marketing automation strategy across multi-channel campaigns in Salesforce Marketing Cloud. You will drive customer engagement, conversion and retention through personalised communications and robust testing.

You will collaborate with CRM and data teams, shape audience segments, maintain platform health, and evaluate new CRM features to push efficiency.

Formación

• Hands-on experience with CRM platforms (Salesforce Marketing Cloud or similar).
• Strong knowledge of HTML/CSS/JS and SQL for data-driven campaigns.
• Experience in retail or ecommerce environments is desirable.
• Ability to translate lifecycle strategies into automated, measurable campaigns.
• Excellent stakeholder communication and project management abilities.

Responsabilidades

• Define and lead multi-channel marketing campaigns in Salesforce Marketing Cloud from build to delivery.
• Collaborate with CRM and data teams to integrate attributes and events for precise targeting.
• Develop and manage audience segments based on behaviour, lifecycle stage, and purchase history.
• Design and implement rigorous testing frameworks to optimise campaigns.
• Maintain CRM platform health and promote best practices for incident management.
• Evaluate new CRM tools and features to improve efficiency and capability.
• Deliver regular usage reports and actionable insights to stakeholders.

Conocimientos

CRM platforms

HTML

CSS

JavaScript

SQL

Stakeholder communication

Analytical mindset

Presentation to senior stakeholders

Organisation skills

Collaboration

Educación

Degree or equivalent in relevant field

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

Currys plc in London is seeking an experienced CRM Automation Manager to define and lead our marketing automation strategy across multi-channel campaigns in Salesforce Marketing Cloud. You will drive customer engagement, conversion and retention through personalised communications and robust testing.

You will collaborate with CRM and data teams, shape audience segments, maintain platform health, and evaluate new CRM features to push efficiency.