Crm Marketing Officer

University Of Gloucestershire; Cheltenham; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

University of Gloucestershire is seeking a CRM Marketing Officer to plan, deliver and report email marketing and CRM activity across the student recruitment journey. The role requires maintaining the CRM system, managing e-communications, and delivering campaigns for UK and international audiences.

You will develop content, segment audiences, build and test campaigns, and monitor effectiveness to ensure a positive experience for prospective students and applicants.

Qualifications

• Experience in planning, delivering and reporting email marketing campaigns.
• Experience maintaining and optimizing a CRM system.
• Ability to segment audiences and tailor communications for UK and international audiences.
• Ability to build, test and measure campaigns and monitor effectiveness.

Responsibilities

• Plan, deliver and report email marketing and CRM activity across the student recruitment journey.
• Maintain the University's CRM system and e-communications plan.
• Deliver email campaigns for UK and international audiences with content development and testing.
• Monitor campaign effectiveness to support a positive experience for prospective students and applicants.

Skills

Email marketing

CRM management

Audience segmentation

Campaign reporting

Job description

CRM Marketing Officer Vacancy Details Summary

Salary: Grade 6 £32, - £38, per annum

Location: OXSTALLS CAMPUS

Job Type: Support

Closing Date: 11/08

Date Posted: 10/28

Reference: S Description 1.0FTE, 37 hours per week

This is a hybrid role and the successful candidate will be expected to work a minimum of 3 days a week on campus.

About the department

Our Marketing and Stakeholder Engagement (MSE) directorate is the creative force behind how we share our story and build strong connections. We lead on everything from student recruitment campaigns and brand development to events, alumni relations, market insight, communications and public affairs. Our work is about more than promotion it's about sparking curiosity, inspiring trust, and creating lasting relationships with the people and communities who matter most to the University.

The Marketing, Campaigns & CRM team plays a key role in attracting, engaging and converting prospective students. We use insight, data and audience understanding to plan and deliver campaigns that support student recruitment across UK and international markets.

About the role

The CRM Marketing Officer will manage the planning, delivery and reporting of email marketing and CRM activity across the student recruitment journey, from initial enquiry through to application, offer making and enrolment. Working closely with the Marketing and Campaigns Manager and the wider Marketing and Campaigns team, the role will take responsibility for maintaining the University's CRM system, managing the e-communications plan and delivering email campaigns for UK and international audiences. This includes content development, audience segmentation, campaign build and testing, alongside monitoring and evaluating campaign effectiveness to support a positive experience for prospective students and applicants.

Key dates

Closing date: Sunday 8 November

Interview: Week commencing 23 November

Right to work and sponsorship

The University will consider applications requiring Skilled Worker visa sponsorship where the role meets the relevant immigration requirements. Eligibility for sponsorship will be assessed on a case-by-case basis, taking into account both the role and the individual circumstances of the candidate. To avoid disappointment please apply early, should we find a suitable candidate we will close the advert.

Benefits and working for the University

For more information about our benefits and working for the University please click here

Equality, diversity and inclusion

The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce.

We are proud to be a Disability Confident Employer, demonstrating our commitment to ensuring that the University is inclusive and accessible. As part of this commitment, we guarantee an interview to applicants who meet the definition of disability set out in the Equality Act and who meet the essential criteria within the person specification.

The University has also signed the Armed Forces Covenant, demonstrating our commitment to ensuring that those who serve or have served in the Armed Forces, and their families, are treated fairly and are not disadvantaged. For applicants, this means we aim to ensure fair and equitable treatment throughout the recruitment process, recognise and value the transferable skills and experience gained through military service. As part of this commitment, we guarantee an interview to veterans and military spouses/partners who meet the essential criteria within the job specification.

Contact details

Clive Cooper - Marketing & Campaigns Manager

Downloads and links

Downloads: S Jo... (.pdf) (kb)

Vacancy Links: Application for Employment Form