CRM Marketing Manager

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming company is looking for a CRM Marketing Manager to optimize customer engagement and retention strategies. The ideal candidate has over 2 years of experience in CRM, strong analytical skills, and proficiency in using CRM platforms. As part of the team, you'll manage various CRM initiatives, design customer segmentation strategies, and monitor performance to drive improvements. This is a remote role with a flexible schedule, offering numerous perks including bonuses and skill development.

Benefits

Remote work

Flex schedule

Work gear

Half-year bonus

Health compensation

Training and certifications

Personal day-offs

Supportive team environment

Qualifications

• 2+ years of experience in CRM, Retention, or Email Marketing.
• Proficiency in CRM platforms and marketing automation tools.
• Strong analytical skills to interpret customer data.

Responsibilities

• Manage and optimize the CRM platform to enhance customer engagement.
• Develop and implement a comprehensive CRM strategy for retention.
• Monitor and analyze CRM performance and make data-driven recommendations.

Skills

CRM platforms

Email Marketing

Data Analysis

Copywriting

Interpersonal Skills

Tools

HTML

CSS

Job description

Are you an innovative, customer-focused PRO? At Mojam, we’re looking for a CRM Marketing Manager who’s ready to shake things up and revolutionize how we connect with our players! 🚀 If you’re passionate about creating personalized customer journeys and driving retention, we want you on our team. Help us elevate our CRM strategies and build stronger relationships with our community.

⚡️ What to do :

• Manage and optimize the CRM platform to enhance customer engagement, segmentation and personalization
• Develop and implement a comprehensive CRM strategy, including email, web push, and on-site communications, to increase customer retention and engagement
• Design and execute customer segmentation strategies to ensure relevant and targeted messaging to different customer segments
• Utilize A/B testing to continuously improve CRM activities effectiveness
• Monitor, analyze, and report on the performance of CRM initiatives, making data-driven recommendations for optimization and improvement
• Collaborate with the Marketing, Product, and Analytics teams to align CRM activities with overall company goals and strategies
• Control production of all necessary materials
• Stay up to date with the latest industry trends, best practices, and emerging technologies related to customer retention and CRM

🦸 Your superpowers

• 2+ years of experience in CRM/ Retention/Email Marketing
• Proficient in using CRM platforms and marketing automation tools
• Detailed expertise in email, web push, on-site communication retention strategies
• Analytical and data-driven, with the ability to interpret customer data and make informed decisions on CRM initiatives
• Strong copywriting skills, possessing the ability to produce engaging and persuasive content tailored to different customer segments
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
• Results-oriented mindset with a focus on driving measurable improvements in customer retention metrics and CRM performance
• Continuously seeking opportunities to innovate and improve retention strategies and CRM processes
• Upper-intermediate (B2)
• HTML and CSS proficiency

Being well-acquainted with the gaming industry, having a passion for video games (CS ideally) would be a substantial asset.

🍪 Team Perks

• Totally remote work from wherever you grind. Into coworking? We’ve got your back
• Flex schedule with no time tracking, because our goal is results
• Work gear on us, get the tech you need
• Half-year bonus Twice a year every mojamer receives a sweet bonus as a nod to our shared achievements
• Health buffs: compensation for sports and mental health, paid sick leaves, and 18 days for vacation
• Skill boosts: we cover training, certs, UA and ENG classes, and pro tips from our top mojamers
• Day-offs and gifts on important dates that you choose yourself (birthday, work anniversary, child’s birth, wedding)
• A squad of PRO&BROs to craft epic gaming worlds with!

Ready to elevate CRM to new heights 😉? We’re excited to see your CV and hopefully welcome you aboard! Let’s add more jam together 🚀