CRM Marketing Manager

Michael Page (UK); England; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An exciting business within the retail and consumer products sector is seeking a dynamic CRM Marketing Manager. This role offers a unique opportunity to design and execute innovative email marketing strategies that drive customer engagement and sales. The successful candidate will collaborate with various teams to optimize customer targeting and enhance campaign performance. With a focus on growth and development, this position provides a hybrid working model, allowing you to balance office and remote work effectively. Join a forward-thinking company where your contributions will make a significant impact!

Qualifications

• Proven experience in leading a small team.
• Hands-on experience with HTML and content management systems.

Responsibilities

• Design and implement direct email marketing campaigns.
• Monitor, track, and analyze campaign performance.

Skills

Email Marketing

CRM

HTML

Analytical Skills

Project Management

Tools

Content Management Systems

Job description

• Develop/ execute the CRM communications strategy to drive engagement and sales.
• Hybrid Working: 3 days in the office and 2 days from home, Berkshire based.

About Our Client

An exciting business within the retail and consumer products sector.

Job Description

The successful CRM Marketing Manager will...

• Design and implement direct email marketing campaigns
• Upgrade our email templates and communications using graphics, personalisation and advanced features
• Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
• Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
• Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency

The Successful Applicant

A successful CRM Marketing Manager should have:

• Proven experience in leading a small team.
• Proven work experience in Email Marketing/ CRM.
• Hands-on experience with HTML and content management systems
• Excellent planning and organizational skills to manage multiple projects and deadlines.
• Strong analytical skills for interpreting data and optimizing digital communications.

What's on Offer

An exciting opportunity with a consumer products and retail business providing hybrid working and opportunities for growth and development.