Digital Marketing Manager

LT Talent; United Kingdom; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading beauty brand is seeking a Digital Marketing Manager to enhance their online presence through paid media. This fully remote role focuses on leveraging channels such as Meta, Google Ads, and TikTok to drive growth and engagement in a consumer-first approach. Ideal candidates will possess strong analytical skills, a creative eye for performance marketing, and prior experience in the beauty or personal care industry.

Benefits

Generous product allowance

Staff discount

25 days holiday + bank holidays

Qualifications

• 2-3 years of paid media/digital marketing experience in beauty or personal care.
• Proven success in managing budgets with measurable ROI from campaigns.
• Strong analytical skills with data reporting and performance tracking.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various platforms.
• Manage media budgets focused on ROAS, CAC, and CPA goals.
• Collaborate with creative teams for effective ad creatives.

Skills

Analytical skills

Paid media management

Performance marketing

Campaign optimization

Education

Relevant experience in digital marketing

Tools

Meta Ads Manager

Google Ads

TikTok Ads

YouTube

Google Analytics

Job description

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Base pay range

Direct message the job poster from LT Talent

Director | LT Talent | Global Specialists Recruiters | Cosmetics, Beauty & Personal Care |[e-mail] | 07951849195

Job Title: Digital Marketing Manager – Paid Media

Location: Fully Remote (UK-based)

Industry: Beauty / Skincare / Haircare / Personal Care

About the Company:

Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.

The Role:

We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background.

This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
• Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
• Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
• Use A/B testing and audience segmentation to refine campaign performance
• Monitor campaign analytics and report regularly on performance, insights, and opportunities
• Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
• Stay on top of digital trends, algorithm changes, and best practices in paid media
• Lead or manage third-party agencies where needed

Requirements:

• 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
• Proven success managing budgets and scaling paid media campaigns with measurable ROI
• Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
• Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
• Creative eye for performance marketing content and ability to collaborate on briefs
• Comfortable working independently in a fully remote environment
• Experience with performance tracking tools, UTM structures, and attribution modelling a plus
• Fully remote role with flexible working hours
• Generous product allowance and staff discount
• 25 days holiday + bank holidays

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing and Retail Health and Personal Care Products

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