Senior Digital Product Manager

Coventry City Football Club; Coventry; On-site; GBP 70,000 - 100,000; Full time

Job summary

Coventry City Football Club seeks an experienced Senior Digital Product Manager to own the marketing technology strategy and roadmap, driving fan engagement through advanced digital experiences across CRM, CDP, website and mobile apps.

You will report to the Head of Marketing and lead cross-functional delivery, analytics, and vendor partnerships while ensuring privacy and data governance compliance in a fast-paced football environment.

Qualifications

• 6+ years in product management with at least 3 years in martech.
• Deep knowledge of customer data platforms and personalisation engines.
• Strong analytical skills and ability to translate data into decisions.
• Excellent communication and ability to influence senior leadership.
• Understanding of GDPR/CCPA and ethical data practices.

Responsibilities

• Develop and execute the martech product strategy aligned with commercial goals.
• Manage the club’s marketing technology ecosystem incl CRM, CDP, website & app, SSO, and automation.
• Support fan segmentation and personalised engagement journeys across channels.
• Establish data governance to ensure privacy and compliance.
• Partner with commercial teams to optimise memberships, merch, tickets and sponsorships.
• Lead A/B tests and experimentation to improve campaign performance.
• Manage vendor relationships and evaluate new martech solutions.

Skills

Martech stack

CDP

Data warehouse

SSO

Marketing automation

Personalisation

Analytics

Stakeholder influence

Communication

Tools

CRM

CDP

Marketing automation

SSO

Data warehouse

Channel orchestration

Job description

The Role

We are looking for an experienced Senior Digital Product Manager to lead our marketing technology strategy and drive fan engagement through innovative digital experiences. Reporting into the head of marketing, you will own the strategy, roadmap, and execution of our marketing technology platform, transforming how we engage with our fanbase.

The Role

We are looking for an experienced Senior Digital Product Manager to lead our marketing technology strategy and drive fan engagement through innovative digital experiences. Reporting into the head of marketing, you will own the strategy, roadmap, and execution of our marketing technology platform, transforming how we engage with our fanbase.

Key Responsibilities

• Developing and implementing the martech product strategy aligned with commercial objectives.
• Managing the club’s marketing technology ecosystem including CRM, CDP, website & app, SSO, marketing automation and personalisation platforms.
• Supporting the definition of fan segmentation strategies and personalised engagement journeys across email, mobile, web, and social channels.
• Establishing data governance frameworks ensuring compliance with privacy regulations
• Partner with commercial teams to optimise conversion funnels for memberships, merchandise, ticketing, and sponsorship activation.
• Drive A/B testing and experimentation programs to continuously improve campaign performance.
• Manage vendor relationships and evaluate emerging martech solutions.

Essential Skills & Experience

• 6+ years of product management experience with at least 3 years focused on marketing technology platforms, along with proven experience managing complex martech stacks (Data warehouse, CDP, Channel orchestration platform, SSO)
• Deep understanding of customer data platforms, marketing automation, and personalisation engines
• Strong analytical skills with experience translating data into actionable insights and product decisions
• Self-starter who thrives working independently and is hands on, however comfortable working cross functionally.
• Excellent communication skills with ability to influence senior leadership and translate technical concepts for non-technical audiences
• Understanding of privacy regulations (GDPR, CCPA) and ethical data practices
• Highly organised, with the ability to manage multiple projects and meet tight deadlines, especially around the football fixture calendar
• Knowledge of fan engagement dynamics, or subscription business models is highly valued, as is passion for football and understanding of what drives fan loyalty.

Safeguarding

We are dedicated to protecting and promoting the welfare of children and vulnerable adults. Our Club is committed to maintaining safer recruitment practices. An enhanced DBS check is mandatory for this role.

Equality, Diversity & Inclusion

Coventry City FC proudly champions equal opportunity! We believe in fairness for all, ensuring our recruitment and selection practices respect every individual's unique background. We warmly invite applicants from every background, celebrating diversity in race, nationality, religion, gender, age, and ability.

At CCFC, you won’t just find a job – you’ll find pride, purpose, and a team that feels like family.