Marketing Executive

Stadium MK; Milton Keynes; On-site; GBP 28,000 - 36,000; Full time

Job summary

Milton Keynes Dons Football Club is seeking a proactive Marketing Executive to plan and deliver campaigns that drive matchday attendance and fan engagement. You will manage multi-channel activity across digital, email, CRM, web and in-stadium channels, coordinating with the Social Media and Design teams to bring campaigns to life.

The role requires strong copywriting, organisational skills, and a genuine interest in football and live sport, with flexibility for matchdays, evenings, and weekends

Qualifications

• Experience in delivering multi-channel marketing campaigns across digital and offline channels.
• Proficient in digital marketing: social media, email, web and CRM.
• Experience managing CMS websites and building email campaigns.
• Strong copywriting and ability to produce engaging communications.

Responsibilities

• Plan and deliver campaigns supporting matchday ticketing, memberships, retail, hospitality and events.
• Coordinate campaigns across digital, email, CRM, web, social, print and in-stadium channels.
• Support fan engagement initiatives and matchday marketing activities.
• Create engaging customer communications and optimise content.
• Maintain and improve group websites and customer experience.
• Support CRM and email marketing with audience segmentation.
• Assist paid social and search campaigns, including targeting and reporting.
• Collaborate with Social Media and Design teams to bring campaigns to life.
• Work with Commercial, Academy and other teams to promote Club activity.
• Brief and coordinate agencies and suppliers when needed.
• Monitor campaign performance and derive insights for improvements.
• Identify opportunities to grow audiences and drive engagement.

Skills

Multi-channel marketing

Digital marketing

Copywriting

Campaign data analysis

Commercial awareness

Organisational skills

Attention to detail

Football/fan engagement

Driving licence

Tools

CMS platforms

CRM systems

Meta advertising

Google Ads

Job description

About Us

Milton Keynes Dons Football Club, newly promoted to EFL League One, play at Stadium MK, a 30,500-capacity venue that sits at the heart of the wider Stadium MK Group. The Group's assets also include Arena MK, the Double Tree by Hilton Milton Keynes, a 304-bedroom hotel, and a 65,000-capacity music venue the National Bowl, making it one of the most diverse sport, leisure, and hospitality operations in the UK.

Following a change of ownership in 2024 and promotion, the Club and wider Group are investing significantly in brand, matchday experience, and content quality. We are looking for a talented, versatile Marketing Executive to support the planning and delivery of marketing campaigns across both the Club and Group.

Help us grow audiences, engage supporters and bring our marketing campaigns to life.

We are looking for a creative, commercially minded and highly organised Marketing Executive to join our team at Stadium MK. Your primary objective will be to drive matchday attendance at Stadium MK.

This is a varied, hands-on role working across MK Dons and the wider Stadium MK Group, supporting campaigns that drive ticket sales, memberships, retail, hospitality venue, events and fan engagement. From launching a season ticket campaign and promoting the next big fixture to developing targeted email activity to promoting live events and matchdays, no two weeks will look quite the same.

What You’ll Be Doing

• Planning and delivering marketing campaigns that support matchday ticketing, season tickets, memberships, retail, hospitality and the stadium venue experience.
• Coordinating campaigns across digital, email, CRM, web, social, print and in-stadium channels.
• Supporting matchday marketing activity and fan engagement initiatives.
• Creating engaging customer and supporter communications.
• Managing Group websites, keeping information up to date and continually improving customer experience.
• Supporting CRM and email marketing activity, including audience segmentation and targeted campaigns.
• Supporting paid social and search campaigns, including audience targeting, creative briefing and performance monitoring.
• Working with our Social Media Executive and Lead Graphic Designer to bring campaigns to life across digital and creative channels.
• Working with Commercial, Academy, Women's Team, Community and other teams to promote activity from across the Club.
• Supporting marketing activity for the wider Stadium MK Group, including events, hospitality and other commercial initiatives.
• Briefing and coordinating agencies, suppliers and creative partners where required.
• Monitoring campaign performance and using data and insight to recommend improvements.
• Identifying new ideas and opportunities to grow audiences, increase engagement and support commercial performance.

What We’re Looking For

You’ll have previous experience in a marketing role and be comfortable working across multiple campaigns and channels.

You’ll need:

• Experience supporting or delivering multi-channel marketing campaigns.
• Good knowledge of digital marketing, including social media, email, web and CRM.
• Experience managing CMS websites.
• Experience using CRM systems and building email marketing campaigns.
• Excellent written communication and copywriting skills.
• Strong organisational skills and the ability to manage multiple priorities and deadlines.
• An ability to understand campaign data and use it to improve future activity.
• Good commercial awareness and an understanding of how marketing can help drive sales and engagement.
• Strong attention to detail and pride in producing high-quality, on-brand work.
• A genuine interest in football, live sport and fan engagement.
• Due to the nature of the role a full UK Driving licence.

Experience within football, sport, entertainment, venues or live events would be an advantage, as would experience with CRM/email platforms, Meta or Google advertising, ticketing systems and basic design/content creation tools.

You’ll Thrive Here If...

You’re proactive, creative and full of ideas, but equally comfortable getting into the detail and making sure campaigns actually happen.

You enjoy working collaboratively, can build relationships across different departments and are comfortable balancing planned campaigns with changing priorities.

You’ll also understand that working in football can be fast-moving. Fixtures, results, announcements and commercial opportunities can change priorities quickly, so being adaptable and calm under pressure is important.

Most importantly, you’ll be excited by the opportunity to create marketing that connects supporters with the Club, drives attendance and contributes to the continued growth of MK Dons and the wider Stadium MK Group.

Football Doesn’t Work 9-5

The role requires flexibility and availability to work matchdays and events, including evenings, weekends and bank holidays as required. For the right person, being there when campaigns come to life and seeing supporters respond to your work is one of the best parts of the job.

Safeguarding

MK Dons and Stadium MK Group are committed to safeguarding and protecting children, young people and adults at risk. The successful candidate will be expected to share this commitment and comply fully with our safeguarding policies and procedures.

The role may be subject to an Enhanced DBS check and annual self-declarations where applicable.

Equality, Diversity & Inclusion

We are committed to creating an inclusive environment and welcome applications from people of all backgrounds. The successful candidate will be expected to demonstrate a commitment to equality, diversity and inclusion throughout their work.

Closing Date: 5.00pm Tuesday 22nd September 2026