Marketing Executive - Campaigns

Birmingham City FC; Birmingham; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Company pension

Life assurance

23–25 days annual leave

Professional development

Hybrid work environment

Job summary

Birmingham City Football Club is seeking a Marketing Executive – Ticketing Campaigns to join our Marketing Planning & Campaigns team. You will plan, deliver and optimise ticketing campaigns across both men's and women's fixtures, creating supporter journeys that boost attendance and ticket revenue.

Working with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing, you will develop integrated campaigns that convert interest into matchday attendance while using insights to

Qualifications

• 2+ years of planning and delivering multi-channel marketing campaigns with measurable outcomes.
• Experience creating media and channel plans including audience development, budgeting and KPI management.
• Strong CRM and email marketing experience, including segmentation and automation.
• Excellent copywriting skills adaptable across audiences and channels.
• Strong reporting, analytics and campaign tracking capabilities.
• Proven ability to manage multiple campaigns simultaneously and coordinate with cross-functional teams.

Responsibilities

• Plan and deliver end-to-end ticketing campaigns for men's and women's fixtures, including season launches and match sales.
• Create briefs with objectives, audiences, budget, channels and success metrics.
• Brief creative teams and agencies to produce high-quality assets.
• Build integrated campaigns with storytelling to drive ticket sales.
• Coordinate with Ticketing to align marketing with pricing and communications.
• Develop media and channel plans and define audiences and budgets.
• Collaborate with CRM to build journeys and optimize messaging.
• Monitor results and provide actionable recommendations to improve performance.

Skills

Campaign planning

Multi-channel marketing

CRM / email marketing

Copywriting

Analytics & reporting

Stakeholder management

Digital marketing certifications

Football marketing experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Meta Blueprint

TikTok Academy

Looker Studio

Power BI

Tableau

Job description

Location: St Andrew's @ Knighthead Park, Birmingham

Birmingham City Football Club is entering one of the most exciting periods in its history. With ambitious ownership, significant investment across the Club and a commitment to delivering excellence on and off the pitch, we are building a high-performing team capable of driving the Club forward.

Our men's team competes in the Championship, our women's team has returned to the Women's Super League, and both play at the iconic St Andrew's @ Knighthead Park.

As we continue to grow our supporter base and strengthen our connection with communities across Birmingham and beyond, we are seeking talented individuals who share our passion, ambition and commitment to excellence.

The Opportunity

We're looking for a Marketing Executive – Ticketing Campaigns to join our Marketing Planning & Campaigns team and play a key role in helping fill St Andrew's @ Knighthead Park for every fixture.

This is an exciting opportunity for an ambitious marketer with experience in campaign planning, media strategy or channel planning who understands football supporters and enjoys working in a fast-paced environment.

You will be responsible for planning, delivering and optimising ticketing campaigns across Birmingham City Men's and Women's fixtures, creating compelling supporter journeys that drive ticket sales and maximise attendance.

Working closely with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing teams, you will build integrated campaigns that convert supporter interest into matchday attendance while continuously improving campaign performance through insight and data.

Key Responsibilities

Campaign Planning & Delivery

• Plan and deliver end-to-end ticketing campaigns for Birmingham City Men's and Women's teams, including season ticket launches, renewals and match-by-match ticket sales.
• Develop clear campaign briefs outlining objectives, audiences, budget allocation, channels and success measures.
• Brief internal creative teams and external agencies to produce high-quality campaign assets.
• Create integrated campaigns that combine storytelling, urgency and supporter engagement to drive ticket sales.
• Work closely with the Ticketing team to align marketing activity with pricing strategies, sales phases and supporter communications.
• Develop detailed media and channel plans for all ticketing campaigns.
• Define audience targeting, channel roles, budget allocation and expected outcomes.
• Utilise owned, paid, earned and partnership channels to maximise campaign reach and effectiveness.
• Ensure marketing activity is aligned with wider Club commercial objectives.

CRM & Copywriting

• Collaborate with the CRM team to create segmented email, SMS and push notification campaigns.
• Build supporter journeys targeting new, repeat, lapsed and prospective ticket purchasers.
• Produce engaging and persuasive copy for email campaigns, digital advertising, websites, mobile applications and social media.
• Test and optimise messaging through audience insight and campaign performance analysis.

Reporting, Analytics & Insight

• Build and maintain campaign tracking tools that monitor ticket sales, channel performance and supporter engagement.
• Implement campaign tracking through UTMs, pixels, conversion events and ticketing integrations.
• Produce timely campaign reports and actionable recommendations to improve future performance.
• Analyse campaign results and supporter behaviour to inform marketing strategy and decision-making.

Stakeholder Collaboration

• Develop strong working relationships across Ticketing, CRM, Performance Marketing, Digital, Content, Brand & Creative, Communications and Partnerships teams.
• Work effectively with external media and creative agencies.
• Support the delivery of wider Club marketing initiatives where required.
• Contribute to a collaborative and high-performing marketing environment.

What We're Looking For

• Qualification in Marketing, Business, Sport Management or a related discipline, or equivalent professional experience.
• Demonstrable experience (typically 2+ years) planning and delivering multi-channel marketing campaigns with measurable commercial outcomes.
• Experience creating detailed media and channel plans including audience development, budgeting and KPI management.
• Strong CRM and email marketing experience, including segmentation, automation and A/B testing.
• Excellent copywriting skills with the ability to adapt messaging across different audiences and channels.
• Strong reporting, analytics and campaign tracking capabilities.
• Advanced organisational and project management skills with the ability to manage multiple campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Digital marketing certifications such as Google Ads, Google Analytics 4, Meta Blueprint or TikTok Academy.
• CRM or marketing automation platform certifications.
• Experience working within media, communications planning, integrated or performance marketing agencies.
• Ticketing, membership or live events marketing experience.
• Experience with attribution modelling, conversion tracking and reporting tools such as Looker Studio, Power BI or Tableau.
• Experience working within professional sport, football or supporter-focused environments.

Personal Attributes

• Passionate about football and understanding supporter culture.
• Data-driven, analytical and commercially focused.
• Able to thrive in a fast-paced and dynamic environment.
• Collaborative, proactive and solutions-oriented.
• Highly organised with exceptional attention to detail.
• Committed to delivering an outstanding supporter experience.
• Resilient, ambitious and committed to continuous improvement.
• Inclusive and respectful of diverse communities and perspectives.

Benefits of Being Blues

As part of Birmingham City Football Club, you'll have the opportunity to contribute to an exciting chapter in the Club's history while enjoying a range of benefits, including:

• Company pension scheme.
• Life assurance.
• 23 days annual leave, increasing with service up to 25 days, plus bank holidays.
• Opportunities for professional development and career progression.
• The chance to work in a hybrid high-performance, ambitious and collaborative environment.

Safeguarding

Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk. We expect all staff and volunteers to share this commitment. Successful applicants will be subject to appropriate safer recruitment checks, including an enhanced DBS check where applicable.

Equality, Diversity & Inclusion

Birmingham City Football Club is committed to creating a diverse and inclusive workplace where everyone feels valued, respected and able to reach their full potential. We welcome applications from all backgrounds and communities and are proud to be an equal opportunities employer.