Senior Product Manager

Pion; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Remote-first working

30 days annual leave

Wellness and development programs

Home office setup allowance

Partnership discounts

Job summary

Pion is an award-winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands build loyalty across 100+ territories.

We are hiring a Senior Product Manager, Product-Led Growth to own the self-serve revenue line end to end, lead a cross-functional squad, and shape pricing and monetisation strategy for long-tail brands.

Qualifications

• You have personally owned a revenue or growth number and can discuss the model and actions taken.
• You have run a product-led or self-serve motion end to end, including monetisation.
• Funnel and cohort analytics are in your hands; you build the model and identify opportunities.
• You lead from day one: roadmap, prioritize impact, and align the squad with senior stakeholders.
• Nice to have: marketplace or two-sided platform experience and AI in day-to-day work.

Responsibilities

• Own the product-led growth revenue number end to end, from first touch through to activation and ongoing monetisation, and build the model and weekly scorecard that the business runs on.
• Rebuild the self-serve funnel into a single journey, collapsing the handoffs between our website, sign-up, payment and onboarding so brands can get live without manual intervention.
• Lift activation across our long-tail brands, using funnel and cohort analytics to find where they stall and running the experiments that fix it.
• Own monetisation: pricing and packaging, licence mix, price testing and the levers that move average revenue per brand.
• Lead a cross‑functional squad and work in the commercial seam with Business Development, Sales, RevOps, Data and Finance, bringing recommendations rather than questions.

Skills

Revenue growth ownership

Product-led growth

Self-serve monetisation

Funnel analytics

Pricing strategy

Cross-functional leadership

Job description

A little bit about us…

Pion is the award-winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.

Life at Pion Where People Thrive

At Pion, we’re driven by big ideas and bold thinkers.

Our purpose is clear: We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs.

Our people power everything we do from innovation to collaboration. We’re here to break down barriers and build a space where everyone can grow, learn, and thrive—because affordability starts with empowered people.

Check out our SHARP values to find out more about our culture.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

Need any adjustments to support you with your application? Just drop us an email at [e-mail].

About the role

As a result of our incredible success and growth, we are looking for a Senior Product Manager, Product-Led Growth to join us. This is a single-owner remit for our self-serve revenue line: acquisition, activation, retention and monetisation for the long tail of brands that sit below our enterprise business. It comes with a cross-functional squad, an executive mandate and a multi-year growth target, and the model, roadmap and scorecard are yours to build.

Responsibilities Include

• Own the product-led growth revenue number end to end, from first touch through to activation and ongoing monetisation, and build the model and weekly scorecard that the business runs on.
• Rebuild the self-serve funnel into a single journey, collapsing the handoffs between our website, sign-up, payment and onboarding so brands can get live without manual intervention.
• Lift activation across our long-tail brands, using funnel and cohort analysis to find where they stall and running the experiments that fix it.
• Own monetisation: pricing and packaging, licence mix, price testing and the levers that move average revenue per brand.
• Lead a cross‑functional squad and work in the commercial seam with Business Development, Sales, RevOps, Data and Finance, bringing recommendations rather than questions.

A little bit about you…

• You have personally owned a revenue or growth number rather than contributed to one, and you can talk through the model behind it and what you did to move it.
• You have run a product‑led or self‑serve motion end to end, including monetisation, not acquisition or onboarding in isolation.
• Funnel and cohort analytics sit in your own hands. You build the model, find the drop‑off and size the opportunity yourself rather than waiting on a data request.
• You lead from day one: setting the roadmap, prioritising on impact, cutting scope to ship value sooner and taking the squad with you.
• You are comfortable on the commercial side of the business, holding your ground on pricing and priorities with senior stakeholders and escalating early with a recommendation attached.
• Nice to have: marketplace or two‑sided platform experience, SMB and long‑tail cost‑to‑serve, app‑marketplace distribution such as Shopify, affiliate or commission‑based economics, and using AI in your day to day beyond meeting summaries.

Life at Pion.

Let’s take a look at a few things that make Pion an amazing place to work…

Competitive salary.

30 days annual leave, plus bank holidays.

Accredited 'Great Place To Work’ company in three categories.

Commitment to personal development and career growth, coaching workshops and progression plans.

Remote-first working environment. This means you’re not obligated to come into the office, you can choose the environment you think you excel best in with up to 180 days working from abroad (subject to approval — sadly, we can’t say yes to every beach).

Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).

Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.

Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!

£200 work from home set up allowance to put towards your at-home working space.

Due to the high volume of applicants, we can only respond to shortlisted applicants. By submitting your application, you agree that Pion may collect your personal data for recruiting, global organisation planning, and related purposes. Our Applicant Privacy Notice explains what personal information and where we may process, our purposes for processing, and the rights you can exercise over Pion’s' use of your personal information.

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