CRM Manager

Pontoon; Greater London; Híbrido; GBP 50 000 - 75 000; Tempo integral

Resumo da oferta

Pontoon is seeking an experienced CRM Manager to drive engagement, retention and loyalty across UK and EEA markets. The role is hybrid with in-office presence required, and responsibilities span planning, execution and optimisation of multi-channel campaigns to improve customer lifetime value.

You will lead segmentation, personalisation, and automated journeys, while collaborating with Growth, Product and Data teams, and ensuring compliance with GDPR and UK/EEA regulations.

Qualificações

• Proven CRM, lifecycle or retention marketing experience.

Responsabilidades

• Plan and deliver CRM campaigns across email, SMS, push, and in-app messaging.
• Manage customer onboarding, activation and retention journeys.
• Use segmentation and data insights to personalise campaigns.
• Analyse campaign performance and optimise results with A/B testing.
• Collaborate with Growth, Product and Data teams to improve engagement and lifetime value.
• Ensure GDPR and marketing regulations compliance.

Conhecimentos

CRM management

Lifecycle marketing

Multi-channel campaigns

Customer segmentation

Automation journeys

Personalisation

Campaign analytics

Stakeholder management

Project management

GDPR knowledge

Fintech/FS experience

Braze

Iterable

Salesforce Marketing Cloud

Dynamic content

Ferramentas

Braze

Iterable

Salesforce Marketing Cloud

Descrição da oferta de emprego

Job Tittle: CRM Manager

Location: Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London or Manchester

Job Type: Full-time

Working Pattern: Hybrid - at least 2 days per week in the office

Rate: Highly Comparative

About the Role

We're looking for an experienced CRM Manager to drive customer engagement, retention and loyalty across UK and EEA markets.

What We're Looking For

• Proven experience in CRM, lifecycle marketing or retention marketing.
• Hands-on experience delivering multi-channel campaigns.
• Strong understanding of customer segmentation, automated journeys and personalisation.
• Experience analysing campaign performance and customer engagement metrics.
• Strong communication, stakeholder management and project management skills.
• Knowledge of GDPR and UK/EEA marketing regulations.
• Experience in fintech, financial services or consumer technology.
• Hands-on experience with Braze, Iterable or Salesforce Marketing Cloud.
• Experience with dynamic content, personalisation and scaling CRM operations.

Key Responsibilities

• Plan and deliver CRM campaigns across email, SMS, push notifications and in-app messaging.
• Manage customer onboarding, activation and retention journeys.
• Use customer segmentation and data insights to personalise campaigns.
• Analyse campaign performance and optimise results through A/B testing.
• Work closely with Growth, Product and Data teams to improve customer engagement and lifetime value.
• Ensure campaigns comply with GDPR and relevant communication regulations.

Why Join?

Join a pioneering, fast-changing financial services business that is shaping finance as a force for good. This is an exciting opportunity to make a real impact by improving customer experiences, driving engagement and building effective retention strategies.

You’ll work collaboratively with Growth, Product and Data teams, using customer insights, innovative CRM tools and data-driven marketing strategies to deliver meaningful results. If you're looking for an opportunity to develop your expertise, influence customer lifecycle strategies and contribute to a growing business, this role could be the perfect fit.

We use generative AI tools to support our candidate screening process. This helps us ensure fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention