CRM Manager

Gumtree & Motors; Greater London; Remote; GBP 40,000 - 70,000; Full time

Job summary

An innovative automotive marketplace is seeking a dynamic CRM Manager to lead the execution of impactful CRM strategies for both B2C and B2B audiences. This role involves designing and optimizing campaigns, managing customer databases, and ensuring compliance with data protection regulations. You'll collaborate with cross-functional teams to develop creative assets and drive growth through insightful reporting and innovative technologies. Join a supportive and flexible work environment that prioritizes your well-being and professional development, where your contributions will significantly impact the automotive landscape in the UK.

Benefits

Competitive Pay

Discretionary Bonus

Pension Scheme (up to 9% Employer Contribution)

25 days holiday per year

Private Healthcare Insurance

Private Dental Insurance

Online private GP service

Free food and beverage in office locations

Generous Family Friendly Leave

Free counselling and support

Qualifications

• Proven experience in executing CRM campaigns for B2B and B2C audiences.
• Strong understanding of CRM platforms and compliance regulations.

Responsibilities

• Execute B2C and B2B CRM strategy to meet company objectives.
• Manage CRM campaigns, databases, and performance reporting.

Skills

CRM Campaign Management

Data Protection Compliance

Analytical Skills

Collaboration

Communication Skills

Project Management

A/B Testing

CRM Tools (Bloomreach, Salesforce)

Education

2+ years in CRM role

Tools

Bloomreach

Salesforce's Pardot

GA4

Looker Studio

Job description

At MOTORS, we like to say that we know MOTORS!

Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one.

We don't just help consumers, though. For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK’s biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers.

In 2024 Cazoo became part of the MOTORS family when we purchased the brand and launched the Cazoo app. So, it’s an incredibly exciting time for Cazoo as we look to transform one of the UK’s most well-known automotive brands into one of its leading automotive marketplaces.

MOTORS is also the proud sponsor of The British Motor Show and the Official Automotive Marketplace partner of Premier League club Brentford FC.

Contract Type: Permanent

Location: Remote

Role Overview:

As a CRM Manager, you will be responsible for executing the B2C and B2B CRM strategy for MOTORS & Cazoo.co.uk (web and app) to meet company objectives, working closely with the Senior CRM Manager, Senior Brand and Campaigns Manager. You will drive car buyer leads to our dealer partners as well as support our sales and account management functions with dealer acquisition and retention.

You will own the design, execution, and optimisation of CRM campaigns and automation journeys, as well as managing customer databases to ensure compliance. Tracking and producing detailed engagement reports will be essential to the success of the role as well as providing recommendations for growth.

About the role:

• Execution of CRM Strategy:
  Work closely with the Senior CRM Manager and Senior Brand and Campaigns Manager to implement both the B2C and B2B CRM strategies that deliver the company objectives.
• Campaign Management:
  Take ownership of the day-to-day design, build and execution of all CRM campaigns, automation journeys, and push notifications. Ensure campaigns are set up for maximum engagement through segmentation, testing and conversion optimisation.
• Database Management & Compliance:
  Oversee the management of CRM databases, ensuring data integrity and compliance with all relevant data protection regulations. Work to maintain clean, accurate, and up-to-date customer data working with internal stakeholders, including the Legal team.
• Performance Reporting & Optimisation:
  Produce regular reports on campaign engagement, performance, and key metrics. Provide insights and actionable ideas to improve campaign effectiveness and drive growth.
• Growth and Innovation:
  Collaborate with the Senior CRM Manager to identify growth opportunities and technologies to help improve ways of working, including AI.
• Collaborative Campaign Development:
  Work closely with the in-house Designer & external agencies to develop creative assets that align with brand guidelines and support the execution of CRM campaigns.

Key Skills & Experience:

• Proven experience in executing CRM campaigns for both B2B and B2C audiences (required).
• Strong understanding of CRM platforms and tools (Bloomreach and Salesforce’s Pardot preferable or equivalent), with hands-on experience in campaign build & delivery, automation, push notifications, and customer journey optimisation.
• Deep understanding of data protection regulations and compliance practices.
• Ability to manage and maintain CRM databases, ensuring data integrity and compliance.
• Strong analytical skills, with experience in producing performance reports and A/B testing. Strong understanding of GA4 / Looker Studio.
• Collaborative, with the ability to work effectively with cross-functional teams.
• Excellent communication and organisational skills, with a keen attention to detail.
• Thrives in a busy environment, comfortable with managing multiple projects.

Desired Qualifications:

• Minimum of 2 years experience in a CRM role.
• Experience working with CRM tools such as Bloomreach (or equivalent CRM/CXP) and Salesforce’s Pardot (or equivalent).

Why join us:

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££

Work-life balance ️

• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counselling and support (for when you might need it)

Health & Insurance

• Private Healthcare Insurance
• Private Dental insurance cover & Cashback.
• Online private GP service.
• Generous sick pay support
• Life assurance policy (x4 Life Assurance)

Other

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!