CRM Manager

Major Players | B Corp; Slough; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Iconic Luxury Brand in Central London is seeking a CRM Manager to take hands-on ownership of email marketing, deepening relationships with loyal customers. You will design, build and optimise campaigns across BAU and automated lifecycle sends, collaborating with a CRM strategist to shape segmentation and lifecycle plans.

This role blends analytical thinking with luxury aesthetics, requiring an eye for on-brand tone and a data-informed mindset.

Qualifications

• Proven experience in email marketing or CRM execution.
• Hands-on experience building and sending campaigns via an ESP (e.g., Klaviyo).
• Strong understanding of segmentation and lifecycle marketing principles.
• Eye for luxury tone of voice and aesthetics with a data-informed mindset.
• Understanding of luxury customer mindset and longer purchase cycles is a plus.

Responsibilities

• Design, build and send email campaigns end-to-end from concept to QA.
• Collaborate with CRM strategist to implement segmentation and lifecycle plans across email.
• Own the email calendar, balancing BAU sends with automated flows (welcome, post-purchase, win-back, VIP, seasonal).
• Apply strong segmentation logic to target the right customer at the right time.
• Maintains luxury tone of voice and brand aesthetics in every send.
• Manage email builds within the brand's ESP ensuring accuracy and deliverability.
• Analyse campaign performance and use insights to refine content and targeting.
• Partner with marketing, e-commerce and creative teams to align email with brand campaigns.

Skills

CRM execution

Klaviyo

Segmentation

Luxury tone

Luxury customer mindset

Tools

Klaviyo

Job description

Job Title: CRM Manager @ Iconic Luxury Brand

Location: Central London (3/4 days in the office)

Job Type: Full-Time, Permanent

Salary: £50,000 - £55,000

An ambitious, thriving brand in the luxury sector is looking for a CRM Manager to take hands‑on ownership of email marketing, playing a key part in deepening relationships with their loyal customer base.

This is a considered, high‑touch luxury business with a strong presence across physical and digital retail. As they invest further in CRM, this role sits at the centre of email delivery, working closely with an experienced CRM strategist who shapes the segmentation and lifecycle approach, while you bring it to life through beautifully executed, on‑brand campaigns.

It's a role that combines analytical thinking with a genuine eye for luxury aesthetics, designing, building and optimising email across BAU and automated lifecycle sends.

Key Responsibilities

• Design, build and send email campaigns end-to-end, from concept and copy through to build and QA
• Work closely with a CRM strategist to bring segmentation and lifecycle plans to life across email
• Own the email calendar, balancing BAU sends with automated flows (welcome, post-purchase, win-back, VIP and seasonal)
• Apply strong segmentation logic to ensure the right message reaches the right customer at the right time
• Bring a luxury-appropriate tone of voice and aesthetic to every send
• Manage email build within the brand's ESP, ensuring accuracy, brand consistency and deliverability
• Analyse campaign performance and use insight to continually refine content and targeting
• Partner with the wider marketing, e-commerce and creative teams to keep email aligned with broader brand campaigns

Skills & Experience Required

• Proven experience in an email marketing or CRM execution role, ideally within luxury or premium DTC retail
• Hands‑on experience building and sending campaigns via an ESP such as Klaviyo
• Strong understanding of segmentation and lifecycle marketing principles
• A confident, proactive approach, comfortable owning the channel day to day and bringing ideas to the table
• An eye for luxury tone of voice and aesthetic, balanced with a commercial, data-informed mindset
• Understanding of the luxury customer mindset and longer purchase cycles is a plus

Why Apply?

• Join an iconic, thriving brand at an exciting stage of its journey
• Take hands‑on ownership of email within a considered, high‑touch luxury environment
• Genuine opportunity to grow your ownership of the channel as the business scales
• Be part of a brand built on craftsmanship, quality and a loyal customer following

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.