CRM Manager

iD Mobile Limited; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

iD Mobile Limited is seeking a CRM Manager to lead the development and analysis of campaigns across the subscription lifecycle. The role involves collaborating with various teams to optimize campaign performance, leveraging data and innovative strategies to drive revenue growth and customer retention. Join a dynamic workplace with a commitment to diversity and ongoing training opportunities.

Benefits

25 days annual leave plus bank holidays

Private Medical Insurance

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Qualifications

• Minimum of 3 years CRM campaign experience, either agency or client-side.
• Experience in building, testing, and deploying CRM communications.

Responsibilities

• Develop a comprehensive, automated, and personalized CRM campaign strategy.
• Collaborate with teams to create plans, monitor performance, and optimize campaigns.

Skills

Data Analysis

Campaign Management

Project Management

Tools

Adobe

Google Analytics

Excel

MS Office

Job description

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Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. Launched in May 2015, we serve over 2.1 million Pay Monthly customers with a wide range of feature-packed plans, from Pay-as-you-go and SIM-only deals to the latest smartphones from major manufacturers. Our success is driven by innovation and customer focus, and we have ambitious plans for future growth.

iD Mobile is an exciting, dynamic workplace. As a relatively young start-up within Currys PLC, Europe’s leading electrical and mobile retailer, we value creativity, innovation, and new ideas. We are passionate about meeting our customers’ needs and fostering a collaborative environment.

The purpose of the CRM Manager is to lead the development, deployment, and analysis of campaigns across the subscription lifecycle. This role supports the Senior Manager in devising strategies that leverage data, mar-tech, propositions, and content to drive revenue growth and customer retention.

Key Responsibilities:

• Develop a comprehensive, automated, and personalized CRM campaign strategy aligned with commercial objectives.
• Collaborate with Trading and Retention teams to create plans, monitor performance, and optimize campaigns.
• Lead and approve CRM projects, ensuring alignment with business standards and operational requirements.
• Work with cross-functional teams to optimize campaign delivery, audience segmentation, and channel selection to meet KPIs.
• Innovate and implement new program activities to support growth.
• Review and optimize campaign performance through analytics and tracking enhancements.
• Seek external inspiration to improve campaign effectiveness.
• Minimum of 3 years CRM campaign experience, either agency or client-side.

Required Skills & Experience:

• Experience in building, testing, and deploying CRM communications within a subscription journey.
• Knowledge of Adobe platform data models, workflows, QA, and personalization scripts.
• Ability to analyze data, derive insights, and develop strategies to improve KPIs.
• Experience approving high-volume campaign content, including copy and visuals.
• Hybrid working experience with online project management skills.
• Proficiency with Movable Ink, Google Analytics, Excel, and MS Office.
• Industry experience in mobile and/or retail, especially in subscription sales.
• Experience with Push Notifications and Direct Mail campaigns.
• Understanding of HTML templates, accessibility, and email design best practices.

Benefits:

• 25 days annual leave plus bank holidays, plus a competitive pension scheme.
• Private Medical Insurance, Life Assurance, and Colleague Discounts on Tech.
• Access to Champion Health and other wellbeing initiatives.
• Hybrid working model, with in-person meetings 2-4 times per month.

Join us to develop your career with ongoing training, new opportunities, and the chance to make a positive impact on people and the planet. We are committed to diversity and inclusion, and support applicants needing additional assistance during the application process. Please contact [e-mail] for support.