CRM Manager

Gleeson Recruitment Group; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading retailer is seeking a CRM Manager to enhance customer engagement strategies. This pivotal role involves developing and optimizing CRM programs, managing databases, and collaborating with marketing teams to drive customer retention and value. The position offers hybrid working arrangements in London, ideal for ambitious individuals looking for career growth.

Qualifications

• Demonstrable experience in a CRM Manager role.
• Strong understanding of CRM best practices.

Responsibilities

• Develop data-driven CRM solutions based on consumer behaviour.
• Manage the CRM database and collaborate with marketing teams.
• Drive end-to-end CRM proposition including segmentation and delivery.

Skills

Analytical Skills

Communication

Attention to Detail

Collaboration

Job description

My client, a leading retailer, is looking to recruit a CRM Manager to join their growing team. This newly defined role will play a pivotal part in shaping the overall customer engagement strategy. As the CRM Manager, you will be responsible for developing and optimizing the CRM programme, leading a wide range of projects to drive customer engagement, improve conversion rates, and ensure continued customer lifetime value.

Key responsibilities include maintaining the health and management of the database, executing segmentation and targeting activities to achieve revenue targets, as well as acquisition and retention objectives.

This role offers an excellent opportunity for an ambitious individual seeking career development and growth.

The Role:

1. Develop data-driven, integrated CRM solutions based on consumer behaviour and customer journeys, focusing on progressing customers along these journeys.
2. Manage the CRM database daily, collaborating with the wider marketing team to ensure effective data collection points.
3. Grow and develop the database through effective communications, aiming to increase engagement levels with products and the brand.
4. Drive the end-to-end CRM proposition, including segmentation, delivery, testing, measurement, and continuous improvement.
5. Coordinate with marketing and creative teams on messaging and objectives.
6. Identify and implement new CRM projects to advance the CRM strategy.

The CRM Manager will have:

1. Demonstrable experience in a CRM Manager role.
2. Strong understanding of CRM best practices.
3. Excellent analytical skills.
4. Exceptional attention to detail.
5. Strong communication skills and ability to collaborate across departments.
6. Ability to thrive in fast-paced environments.
7. Ability to meet deadlines and contribute creatively.
8. A commercial mindset.

This position offers hybrid working arrangements, with the candidate based in the London office 2-3 times a week.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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