CRM Manager

Qih Group; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading digital marketing group is seeking a strategic and hands-on CRM Manager to enhance customer retention and lifetime value through innovative CRM strategies. The role involves managing multichannel campaigns and collaborating with various teams to achieve business objectives. Ideal candidates will have a strong background in CRM and data analysis, with a passion for driving results in a fast-paced environment.

Benefits

Competitive Base Salary

Quarterly Bonuses

Private Health Care

Travel Insurance

Market Leading Training Programme

Recognition & Reward Scheme

Annual Company Conference

Regular Happy Hour / Team Lunches

Free Coffee, Drinks & Snacks

Qualifications

• Experience working in CRM or marketing related roles.
• Experience monetising a large database of email addresses and phone numbers.

Responsibilities

• Develop and own the end-to-end CRM strategy to drive customer retention.
• Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation.

Skills

CRM

Data Analysis

Campaign Management

Education

Bachelor's Degree

Tools

Adobe Campaign

Optimove

Braze

Job description

Join to apply for the CRM Manager role at QiH Group

2 weeks ago Be among the first 25 applicants

Join to apply for the CRM Manager role at QiH Group

Get AI-powered advice on this job and more exclusive features.

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role

Our CRM team is growing! We're on the hunt for a strategic yet hands-on CRM Manager to join our affiliate marketing business in London. This is a fantastic opportunity for an ambitious and results-driven CRM professional who is ready to take ownership of both the big picture and the finer details.

In this role, you will be responsible for shaping and executing our CRM strategy—balancing the optimisation of existing campaigns with the introduction of innovative new approaches to improve engagement and performance. You’ll lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis. Key responsibilities include campaign management and execution, rigorous A/B testing, performance reporting to stakeholders across the business, and the continuous enhancement of our welcome journey. If you're someone who enjoys rolling up your sleeves while thinking strategically, we'd love to hear from you.

Key Responsibilities

• Develop and own the end-to-end CRM strategy to drive customer retention, reactivation, and lifetime value.
• Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.
• Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives.
• Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance.
• Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis.
• Fostering a data-driven mindset within the team and embracing a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.
• Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics.
• Use data to inform segmentation strategies and customer lifecycle targeting.
• Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices.
• Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns.
• Guaranteeing that all CRM activities comply with regulatory standards in all domains and regions, all the while retaining a thorough understanding of licensing frameworks.
  
  

Preferred Skills, Qualifications and Experience:

• Experience working in CRM or marketing related roles.
• Experience monetising a large database of email addresses and phone numbers.
• Working in a target driven, revenue driving business
• Knowledge and experience using a CRM platform (e.g. Adobe Campaign / Optimove / Braze).
• Demonstrate the ability to lead, motivate and organise a team, taking responsibility for their day to day management.
• Experience dealing with multiple demands and adapting to changing requirements at short notice, within a busy department and business environment.
• Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Interact with a range of different departments and build strong cross-departmental relationships.
• Make sound, logical decisions and have the drive to see projects through to completion.
• Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
  
  

Nice to haves

• Experience working with Adobe Campaign Classic
• Previously worked in iGaming / Sweepstakes
• Experience working with a ‘free to play’ game
• Knowledge of email deliverability best practices
• Previously worked on US focused brands/campaigns
  
  

About You:

• You are focussed on outcomes over output
• Comfortable taking ownership & accountability for deliverables
• Possess a winning mentality and strive to make QiH succeed
• Find solutions to new challenges as they arrive
• You are resilient in the face of change
• Build reusable processes to allow us to scale our business effectively
• You have a Test, Learn and Optimise mindset
• Data led and use it in your processes and decision making
• You thrive when working as part of a team
• Comfortable in a fast-paced environment
• Have excellent written and verbal English skills
• Last but not least, you’ll have no ego!
  
  

What You’ll Get

• Competitive Base Salary
• Quarterly Bonuses
• Private Health Care (Bupa)
• Travel Insurance
• Market Leading Training Programme
• Recognition & Reward Scheme
• Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
• Regular Happy Hour / Team Lunches
• Free Coffee, Drinks & Snacks
  
  

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Advertising Services

Referrals increase your chances of interviewing at QiH Group by 2x

Get notified about new Customer Relationship Management Manager jobs in London, England, United Kingdom.

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 month ago

London, England, United Kingdom 4 hours ago

London, England, United Kingdom 3 weeks ago

Client Relationship Manager (Middle East) - Banking Training Solutions

Greater London, England, United Kingdom £45,000.00-£50,000.00 7 hours ago

London, England, United Kingdom 1 day ago

TikTok LIVE - Global Customer Service Operations Manager

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Placemaker Manager (Customer Service and Membership Manager)

London, England, United Kingdom 4 days ago

Global Customer Success Operations Manager

London, England, United Kingdom 1 month ago

Staines-Upon-Thames, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

Placemaker Manager (Customer Service and Membership Manager)

Client Relationship Manager, Asset Impact

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 weeks ago

Join Our Supervisor Community - London & South West Stores

Greater London, England, United Kingdom 11 months ago

Join Our Location Manager Community - London & South West Stores

Greater London, England, United Kingdom 11 months ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

Account Manager – Lifestyle, Travel & Private Household Management

London, England, United Kingdom 2 weeks ago

Senior Business Operations Manager Customer Success

London, England, United Kingdom 1 day ago

London, England, United Kingdom 4 days ago

Customer Success & Operations Manager at Insurtech Insights

London, England, United Kingdom 6 months ago

Transaction and Account Management Manager

London, England, United Kingdom 6 days ago

London, England, United Kingdom 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.