CRM Manager

Confidential; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Confidential in London is seeking a CRM Manager to lead a major customer engagement transformation, migrating from a legacy CRM to Klaviyo, coordinating marketing, technology and business teams.

You will translate objectives into deliverables, manage risks, surface decisions with leadership, and ensure journeys and campaigns are captured and migrated preserving outcomes.

This hands-on role fits a lean, collaborative team in a fast-changing environment.

Qualifications

• Experience delivering CRM/marketing tech projects in complex environments.
• Ability to translate business needs into product outcomes and user stories.
• Proven track record in large-scale platform migrations or transformations.

Responsibilities

• Act as the key link between strategic stakeholders, marketing teams, technology teams and external vendors during migration.
• Support migration from legacy CRM to Klaviyo, managing requirements, dependencies and risks.
• Translate business objectives into actionable product deliverables, user stories and tickets as needed.
• Collaborate with leadership to surface decisions, recommendations and vendor insights.
• Ensure customer journeys and campaigns are captured and migrated while preserving outcomes.
• Coordinate stakeholders across a complex tech landscape to keep priorities aligned.

Skills

CRM & Marketing Tech

Stakeholder Management

Cross-functional Collaboration

Migration Projects

Klaviyo Familiarity

Multi-channel Campaigns

Job description

CRM Manager - Product Manager

London Outside IR35 This is an opportunity to play a key role in a major customer engagement transformation programme. The organisation has recently partnered with a leading CRM and marketing automation platform and is looking for a Product Manager to help drive a complex migration, working across marketing, technology, and business teams to ensure successful delivery.

The Company They are a customer-focused organisation investing heavily in their marketing technology ecosystem. As part of a wider transformation programme, they are modernising their customer communications capabilities across email, push notifications, SMS, WhatsApp, and other engagement channels. With a collaborative and highly engaged team culture, they are looking for a Product Manager who can quickly add value and support a lean function during a critical phase of delivery.

The Role and Deliverables

• Act as the key link between strategic stakeholders, marketing teams, technology teams, and external vendors throughout the migration programme.
• Support the migration from a legacy CRM platform to Klaviyo, ensuring requirements, dependencies, and risks are clearly understood and managed.
• Translate business objectives into actionable product deliverables, user stories, and tickets where required.
• Work closely with leadership to surface key decisions, recommendations, and vendor insights that support programme success.
• Ensure customer journeys and campaign requirements are effectively captured and migrated while maintaining their intended business outcomes.
• Coordinate stakeholders across a complex technology landscape, helping teams stay aligned on priorities and delivery milestones.

Your Skills & Experience

• Strong Product Management experience within CRM, marketing technology, customer engagement, or digital transformation environments.
• Ability to operate between business and technical teams, translating requirements into clear product outcomes.
• Experience supporting platform migrations or large-scale technology transformation programmes.
• Strong stakeholder management skills, with the ability to engage leadership, vendors, marketing teams, and technical teams.
• Understanding of customer journey management, campaign delivery, and multi-channel communication platforms.
• Experience with Klaviyo would be highly desirable.
• Familiarity with CDP, CRM, or martech ecosystems would be advantageous.
• Comfortable working in a hands-on delivery role within a lean, collaborative team.