CRM Manager

Harnham - Data & Analytics Recruitment; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Harnham - Data & Analytics Recruitment in London is seeking a Product Manager to drive CRM and marketing technology migrations, collaborating across marketing, technology, and business teams to ensure successful delivery.

The role focuses on translating business objectives into actionable product deliverables, managing dependencies, and guiding a complex migration to Klaviyo within a lean, collaborative team.

Qualifications

• Experience in CRM, marketing technology, or digital transformation.
• Translate business needs into product outcomes across business and tech teams.
• Experience supporting platform migrations or large-scale tech transformations.
• Strong stakeholder management with leadership, vendors and marketing teams.
• Understanding of customer journey management and multi-channel campaigns.
• Experience with Klaviyo is highly desirable.

Responsibilities

• Act as the key link between strategic stakeholders, marketing teams, technology teams, and external vendors throughout the migration programme.
• Support the migration from a legacy CRM platform to Klaviyo, ensuring requirements, dependencies, and risks are clearly understood and managed.
• Translate business objectives into actionable product deliverables, user stories, and tickets where required.
• Work closely with leadership to surface key decisions, recommendations, and vendor insights that support programme success.
• Ensure customer journeys and campaign requirements are effectively captured and migrated while maintaining their intended business outcomes.
• Coordinate stakeholders across a complex technology landscape, helping teams stay aligned on priorities and delivery milestones.

Skills

Product Management

CRM

Marketing Tech

Stakeholder Management

Cross-Functional Collaboration

Multi-Channel Campaigns

Tools

Klaviyo

Job description

CRM Manager - Product Manager
London Outside IR35

This is an opportunity to play a key role in a major customer engagement transformation programme. The organisation has recently partnered with a leading CRM and marketing automation platform and is looking for a Product Manager to help drive a complex migration, working across marketing, technology, and business teams to ensure successful delivery.

The Company

They are a customer-focused organisation investing heavily in their marketing technology ecosystem. As part of a wider transformation programme, they are modernising their customer communications capabilities across email, push notifications, SMS, WhatsApp, and other engagement channels. With a collaborative and highly engaged team culture, they are looking for a Product Manager who can quickly add value and support a lean function during a critical phase of delivery.

The Role and Deliverables

• Act as the key link between strategic stakeholders, marketing teams, technology teams, and external vendors throughout the migration programme.
• Support the migration from a legacy CRM platform to Klaviyo, ensuring requirements, dependencies, and risks are clearly understood and managed.
• Translate business objectives into actionable product deliverables, user stories, and tickets where required.
• Work closely with leadership to surface key decisions, recommendations, and vendor insights that support programme success.
• Ensure customer journeys and campaign requirements are effectively captured and migrated while maintaining their intended business outcomes.
• Coordinate stakeholders across a complex technology landscape, helping teams stay aligned on priorities and delivery milestones.

Your Skills & Experience

• Strong Product Management experience within CRM, marketing technology, customer engagement, or digital transformation environments.
• Ability to operate between business and technical teams, translating requirements into clear product outcomes.
• Experience supporting platform migrations or large-scale technology transformation programmes.
• Strong stakeholder management skills, with the ability to engage leadership, vendors, marketing teams, and technical teams.
• Understanding of customer journey management, campaign delivery, and multi-channel communication platforms.
• Experience with Klaviyo would be highly desirable.
• Familiarity with CDP, CRM, or martech ecosystems would be advantageous.
• Comfortable working in a hands-on delivery role within a lean, collaborative team.