CRM Manager

Graham & Brown; Blackburn; On-site; GBP 36,000 - 47,000; Full time

Job summary

An established industry player seeks a CRM Manager to transform customer data into personalized experiences. In this dynamic role, you will craft compelling email campaigns, manage loyalty communications, and leverage insights to enhance customer engagement. With a focus on creativity and data-driven strategies, you'll play a pivotal role in shaping customer journeys that resonate. Enjoy a flexible work environment that values creativity and offers generous perks, including a significant discount on products and self-managed time. If you're ready to elevate customer engagement, this is the perfect opportunity for you.

Benefits

Self-managed time

Birthday off

Up to 60% discount

Colleague discount portal

Generous pension scheme

Life assurance

Free parking

Access to company vehicles

Regular social events

Qualifications

• Experience managing a CRM or CDP platform, preferably Bloomreach.
• Data-driven marketer with a knack for crafting engaging customer journeys.

Responsibilities

• Develop and deliver impactful CRM strategies across global markets.
• Manage email, SMS, and loyalty communications to drive customer engagement.

Skills

CRM Management

Data Analysis

Email Campaigns

Customer Engagement

Team Collaboration

Tools

Bloomreach

Yotpo

Kameleoon

Job description

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Job Title:

CRM Manager

Salary:

£36,833 - £46,042

Hours:

Self-managed time you decide when and how you work best

About Graham & Brown

Welcome to Graham & Brown, where creativity, innovation, and sustainability come together to create stunning interiors! Since 1946, we've been a leading UK-based manufacturer and retailer of premium wallpaper, paint, and home décor products. Our designs are not only stylish but also eco-friendly, reflecting our commitment to quality and sustainability.

As a family-owned business, we're passionate about fostering creativity, customer satisfaction, and continuous growth. At Graham & Brown, you'll be part of a dynamic team where your contributions are valued, and your skills can truly shine. With a strong presence in both retail and commercial sectors, we're shaping beautiful spaces, and we want you to be a part of that!

Job Purpose

Do you love turning customer data into personalised experiences that make people feel truly valued? Does crafting email campaigns that drive sales and boost loyalty excite you? If so, we need a CRM Manager to turn one-time shoppers into lifelong fans with strategic, data-driven customer engagement.

What You’ll Be Doing as CRM Manager

• Developing and delivering high-impact CRM strategies across multiple global markets, setting ambitious growth targets.
• Crafting customer journeys that truly resonate, from the first welcome email to re-engagement campaigns.
• Managing email, SMS, and loyalty communications that engage, inspire, and drive action.
• Becoming our in-house Bloomreach expert, using customer insights to tailor every touchpoint.
• Owning and optimising our Yotpo loyalty platform, making sure our rewards programme is as tempting as our wallpapers.
• Designing strategic personalisation campaigns using Kameleoon to deliver seamless, tailored experiences.
• Testing, learning, and optimising — because great marketing is driven by results, not guesswork.
• Managing and mentoring one direct report, helping them develop into a CRM superstar.

What We’re Looking For

• Experience managing a CRM or CDP platform (Bloomreach experience is a bonus).
• A data-savvy marketer with a passion for creating engaging, behaviour-driven customer journeys.
• Strong attention to detail — because when it comes to communication, every word and segment counts.
• A collaborative team player who can work at pace, balancing creativity with commercial impact.
• Experience managing people is beneficial, but not essential.

What We Offer You

We believe in rewarding our team for their hard work and dedication. Here's what you'll get when you join Graham & Brown:

• Self-managed time — choose your work schedule and holidays to suit.
• Your birthday off — because you deserve to celebrate in style!
• A fantastic discount of up to 60% — perfect for giving your home a makeover.
• Access to our colleague discount portal — for even more high street savings.
• A generous pension scheme (totaling 10%) — because your future matters.
• Life assurance — for extra peace of mind.
• Free parking and access to company vehicles for business needs.
• Regular social events hosted by our Fun Squad — because we know how to work hard and play hard.

This role is based at our Design Centre in Blackburn and offers flexibility and the chance to work in a creative, fast-paced environment. If you're a CRM Manager ready to elevate customer engagement, we'd love to hear from you.

Apply today and help us shape the future of home interiors with data-driven creativity.