CRM Manager

YDS Group; Leeds; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a strategic and creative CRM Manager to lead customer lifecycle communications. In this pivotal role, you will harness your expertise in HubSpot to optimize customer journeys, drive engagement, and boost retention. Collaborating with cross-functional teams, you’ll craft compelling copy that resonates with diverse audiences while analyzing performance metrics to refine strategies. This hybrid position offers the autonomy to build a best-in-class CRM program within a supportive, fast-paced environment, providing ample opportunities for career growth and development.

Benefits

Career growth opportunities

Autonomy in role

Supportive work environment

Qualifications

• Proven experience in CRM or Email Marketing Manager role.
• Strong understanding of customer journeys and lifecycle marketing.

Responsibilities

• Manage CRM strategy and execution across HubSpot.
• Write engaging copy for CRM campaigns and product updates.

Skills

HubSpot

Copywriting

CRM Strategy

Data Analysis

Project Management

Education

Russell Group university degree

Degree in Marketing or Communications

Tools

Email Marketing Tools

CRM Software

Job description

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This range is provided by YDS Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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We’re looking for a strategic and creative CRM Manager to take ownership of our customer lifecycle communications and build high-performing journeys that drive engagement, retention, and revenue. The ideal candidate has hands-on experience using HubSpot, a strong grasp of CRM strategy, and the ability to craft engaging, on-brand copy that resonates with different segments of our audience. This is a pivotal role for someone who is both data-driven and creatively minded—someone who can analyse performance and optimise for results, while also writing emails people actually want to open.

Key Responsibilities:

· Own and manage the full CRM strategy and execution across HubSpot, including email marketing, workflows, segmentation, and customer journeys.

· Write creative, engaging, and conversion-focused copy for CRM campaigns, product updates, lifecycle flows, and promotional emails.

· Build and optimise automated email workflows and nurture sequences to support the customer journey from acquisition through to retention.

· Collaborate with marketing, sales, and design teams to ensure CRM activity is aligned with campaign messaging and brand tone.

· Monitor and report on key CRM performance metrics (open rates, click-through rates, conversions, churn, etc.) and use insights to continuously improve.

· Manage CRM data quality, segmentation strategies, and A/B testing to ensure communications are timely, relevant, and personalised.

· Stay up-to-date on CRM best practices, privacy regulations (e.g. GDPR), and emerging trends in lifecycle marketing.

· Contribute to campaign planning and ideation, bringing the voice of the customer into marketing conversations.

Key Requirements:

· Proven experience in a CRM or Email Marketing Manager role, ideally within a B2C or ecommerce environment.

· Deep knowledge of HubSpot, including email building, automation, list segmentation, and reporting.

· Strong copywriting skills with the ability to write creative, clear, and on-brand messages that engage and convert.

· A strategic thinker with a strong understanding of customer journeys, lifecycle marketing, and personalisation.

· Data-literate, with experience analysing CRM performance and using insights to guide decision-making.

· Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.

· Collaborative mindset and experience working cross-functionally with marketing, creative, and product teams.

· A background in marketing, communications, or a related field—Russell Group university degree preferred.

What We Offer:

· Ownership of a key marketing channel with the autonomy to build and scale a best-in-class CRM programme.

· A hybrid role that blends creative storytelling with performance marketing.

· Career growth opportunities, including the chance to build a CRM team in the future.

· A supportive, fast-paced environment in a growing B2C brand.

If you're a CRM specialist who knows how to write compelling copy and make HubSpot work hard—this role is for you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Advertising, and Business Development

• Industries

  Medical Practices

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