CRM & Lifecycle Specialist - Hybrid | Growth Driver

Hovia; Liverpool; Hybrid; GBP 33,000 - 36,000; Part time

Benefits offered by this job

27 days’ holiday + bank holidays (pro‑

Hybrid working

Free onsite parking

Bike to Work scheme

Season Ticket Loan

Pension scheme

BUPA cash plan

Health Assured EAP & Wellbeing

Regular team socials

Job summary

Hovia is hiring a CRM & Lifecycle Executive to shape customer communications. You will plan, write and execute email campaigns and automated journeys, reflecting Hovia’s brand and tone of voice. You’ll blend customer insight with creative copy and visuals to drive engagement and revenue.

You’ll work in a small Consumer Sales team with a hybrid office pattern in Liverpool, collaborating with Global teams and Brand & Creative on broader campaigns. 3 days / 21 hours per week, £33k-£36k FTE pro rata.

Qualifications

• 3+ years’ experience in CRM, lifecycle marketing or a related marketing role.
• Experience with analytics platforms and customer data to build audiences and optimise journeys.
• Strong copywriting and ability to turn insights into engaging communications.

Responsibilities

• Design, build and optimise automated email journeys including welcome, post-purchase, abandoned cart and re-engagement campaigns.
• Plan and execute CRM activity aligned with brand, promotions and commercial plans.
• Use behavioural data to create targeted campaigns across segments and ensure localisation across markets.

Skills

CRM

Lifecycle marketing

Klaviyo

Braze

Data-driven

Segmentation

Copywriting

Email campaigns

Tools

Klaviyo

Braze

Canva

Photoshop

Job description

Hovia is hiring a CRM & Lifecycle Executive to shape customer communications. You will plan, write and execute email campaigns and automated journeys, reflecting Hovia’s brand and tone of voice. You’ll blend customer insight with creative copy and visuals to drive engagement and revenue.

You’ll work in a small Consumer Sales team with a hybrid office pattern in Liverpool, collaborating with Global teams and Brand & Creative on broader campaigns. 3 days / 21 hours per week, £33k-£36k FTE pro rata.