Web & CRM Marketing Manager - FTC 6 Months

Team17 Digital Ltd; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

Team17 Digital Ltd. is seeking a Web & CRM Marketing Manager to drive player acquisition and engagement through owned channels, including web, email and CRM.

You will collaborate with Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and GTM strategies for our games. Day-to-day you will own Team17 web, email and database activities; experience with web CMS and email marketing platforms is essential.

Qualifications

• Hands-on web experience leading web campaigns and CMS management.
• Email marketing expertise, with HubSpot or Mailchimp.
• CRM knowledge including segmentation strategies.
• GDPR/data privacy compliance understanding.
• GA4 and digital analytics familiarity is a bonus.

Responsibilities

• Lead web planning and execution, manage CMS and UX to maximise content and branding.
• Lead email marketing, including strategy, segmentation, execution and reporting.
• Manage CRM workflows to enhance lifecycle engagement and retention.
• Define and deliver digital campaigns across owned channels within objectives and budgets.
• Set up launches and ensure campaigns are delivered accurately through our channels or via partners.
• Share learnings with the Performance team and optimise campaigns and pages.
• Provide clear creative briefs that reflect best-practice.
• Partner with Legal to ensure GDPR and data privacy compliance.

Skills

Web campaigns

HubSpot

Mailchimp

CRM principles

Analytics

Stakeholder management

Project management

Communication

Privacy & GDPR

Gaming familiarity

Tools

HubSpot

Google Analytics 4

Google Tag Manager

CMS management

Job description

About the role

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

Role Responsibilities

• Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
• Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Planning - Define and deliver digital marketing campaigns across our own channels in-line with titleobjectives, target audiences, and budgets
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
• Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
• Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
• Creative - Provide clear and timely creative briefs that incorporate best-practice.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

• Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
• Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
• GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
• Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
• Creative - Understands creative best practice across web and email assets.
• Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Clear communicator, able to brief partners effectively and champion the function.