Global Senior Marketing Director - Gaming & Community

Cloud Imperium Games Limited; Manchester; On-site; GBP 100,000 - 180,000; Full time

Job summary

Cloud Imperium Games Limited seeks a Senior Marketing Director to own Star Citizen's global strategy from long-range planning to live campaigns. You will lead a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production in partnership with the CMO to align marketing with milestones and commercial goals.

You will drive new player acquisition while deepening relationships with the community, ensuring bold, consistent messaging across channels in

Qualifications

• Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment.
• Experience with live service or community-led titles.
• Calm under pressure, highly organised, and energised by a fast-moving environment.
• Strong people leadership experience — you build great teams, develop talent, and raise the standard around you.
• Deep expertise across brand, integrated marketing, content, community and campaign delivery.
• A genuine love of games and an interest in what we’re building at CIGA.

Responsibilities

• Own the global marketing strategy for Star Citizen — from long-range planning to live campaigns that land.
• Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production.
• Drive new player acquisition and audience growth — developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement.
• Retain and deepen the relationship with our existing community — understanding what keeps them invested, spending, and talking about the game.
• Own the commercial marketing calendar — maximising key moments throughout the year.
• Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones.
• Set the bar for campaign planning and execution — ensuring everything we put out is bold, consistent, and worth talking about.
• Own the marketing budget and report clearly on performance, spend and ROI.
• Be the guardian of the Star Citizen brand — owning positioning, messaging and how we show up for our global audience.
• Stay sharp on market trends, competitor activity and community sentiment — and use that knowledge to keep us ahead.
• Build strong relationships with agencies, launch partners and external stakeholders to drive results.

Skills

Senior marketing leadership

Community-first marketing

Brand strategy and execution

Campaign planning and ROI

Cross-functional team leadership

Data-driven decision making

Job description

Cloud Imperium Games Limited seeks a Senior Marketing Director to own Star Citizen's global strategy from long-range planning to live campaigns. You will lead a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production in partnership with the CMO to align marketing with milestones and commercial goals.

You will drive new player acquisition while deepening relationships with the community, ensuring bold, consistent messaging across channels in