CRM Growth Lead – DTC Retail (Hybrid, WFA)

Ignite; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

One week work from anywhere

Yearly personal development budget

Job summary

Ignite, a fast-growing wellness brand in the UK, is seeking a CRM Manager to own the CRM strategy and customer journeys. This role targets meaningful revenue growth through disciplined lifecycle marketing and targeted campaigns across channels.

You will shape high-impact customer journeys, personalize communications, and optimize retention to increase repeat purchases and CLV, contributing to the brand’s ambitious market leadership while operating in a hybrid setup from the Surrey area.

Qualifications

• 3–5+ years of experience in CRM, retention or lifecycle marketing.
• Hands-on experience with Klaviyo and Shopify.
• Proven track record of driving CRM revenue and increasing LTV.
• Experience with email campaigns, segmentation, personalization, cross-sell and upsell.
• Experience with high-end retail products is a plus.

Responsibilities

• Own CRM strategy and customer journeys to drive growth.
• Shape and implement high-performing lifecycle campaigns.
• Make a tangible commercial impact within a founder-led business.

Skills

CRM marketing

Lifecycle marketing

Email campaigns

Retention strategies

Tools

Klaviyo

Shopify

Job description

Ignite, a fast-growing wellness brand in the UK, is seeking a CRM Manager to own the CRM strategy and customer journeys. This role targets meaningful revenue growth through disciplined lifecycle marketing and targeted campaigns across channels.

You will shape high-impact customer journeys, personalize communications, and optimize retention to increase repeat purchases and CLV, contributing to the brand’s ambitious market leadership while operating in a hybrid setup from the Surrey area.