CRM manager in retail

Ignite; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

One week work from anywhere

Yearly personal development budget

Job summary

Ignite, a fast-growing wellness brand in the UK, is seeking a CRM Manager to own the CRM strategy and customer journeys. This role targets meaningful revenue growth through disciplined lifecycle marketing and targeted campaigns across channels.

You will shape high-impact customer journeys, personalize communications, and optimize retention to increase repeat purchases and CLV, contributing to the brand’s ambitious market leadership while operating in a hybrid setup from the Surrey area.

Qualifications

• 3–5+ years of experience in CRM, retention or lifecycle marketing.
• Hands-on experience with Klaviyo and Shopify.
• Proven track record of driving CRM revenue and increasing LTV.
• Experience with email campaigns, segmentation, personalization, cross-sell and upsell.
• Experience with high-end retail products is a plus.

Responsibilities

• Own CRM strategy and customer journeys to drive growth.
• Shape and implement high-performing lifecycle campaigns.
• Make a tangible commercial impact within a founder-led business.

Skills

CRM marketing

Lifecycle marketing

Email campaigns

Retention strategies

Tools

Klaviyo

Shopify

Job description

Описание

Ignite are delighted to be working with a fast-growing retail brand on the hunt for a CRM Manager. They are one of the fastest-growing companies in the UK, the business has serious ambitions to become a leader in their market. This is a brilliant opportunity to take ownership of a key growth channel, where CRM generates 40% of total revenue. You'll have the freedom to shape strategy, build high-performing customer journeys and make a genuine commercial impact within a founder-led business that moves fast and thinks big.

Требования

• 3-5+ years' experience in CRM, retention or lifecycle marketing, ideally within a fast-growing DTC ecommerce business.
• Strong hands-on experience with Klaviyo and Shopify, including building and optimising automated customer journeys.
• A proven track record of driving CRM revenue, improving conversion and increasing repeat purchase rates or customer lifetime value.
• Experience developing email campaign strategies, segmentation, personalisation, cross-sell and upsell activity.
• Будет плюсом: Experience working with high-end retail products is desirable

Условия

The opportunity to make a tangible impact on the growth of a rapidly expanding wellness brand.

• £50,000-£60,000 + discretional bonus
• Hybrid working from Surrey office, 3 days onsite
• One week work from anywhere
• Yearly personal development budget