CRM Growth Lead — DTC Ecommerce (Hybrid, WFA)

Ignite; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working from Surrey office

One week work from anywhere

Job summary

Ignite, a fast-growing wellness brand, is seeking a CRM Manager to own and grow the CRM channel. The role offers hybrid working from a Surrey office with 3 days onsite, and a chance to shape customer journeys and drive measurable revenue impact in a founder-led business that moves fast.

You will build high-performing customer journeys, optimise retention, and contribute to a strategy that delivers significant revenue from CRM.

Qualifications

• 3–5+ years' experience in CRM, retention or lifecycle marketing in fast-growing DTC ecommerce.
• Strong hands-on experience with Klaviyo and Shopify, including building and optimising automated customer journeys.
• Proven track record of driving CRM revenue, improving conversion and increasing repeat purchase rate or CLV.
• Experience developing email campaign strategies, segmentation, personalisation, cross-sell and upsell activity.
• Experience working with high-end retail products is desirable.

Responsibilities

• Own CRM channel strategy and growth initiatives.
• Build and optimise automated customer journeys.
• Drive CRM revenue and improve repeat purchase rate.

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Automated journeys

Email campaign strategies

Tools

Klaviyo

Shopify

Job description

Ignite, a fast-growing wellness brand, is seeking a CRM Manager to own and grow the CRM channel. The role offers hybrid working from a Surrey office with 3 days onsite, and a chance to shape customer journeys and drive measurable revenue impact in a founder-led business that moves fast.

You will build high-performing customer journeys, optimise retention, and contribute to a strategy that delivers significant revenue from CRM.