CRM Executive - EXTEND

BBC Group and Public Services; London; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

An established industry player is seeking a CRM Executive to enhance audience engagement through innovative email marketing strategies. This role involves managing email campaigns, analyzing performance data, and collaborating with various teams to ensure high-quality content delivery. The successful candidate will have a passion for creative marketing and a strong understanding of CRM tools. Join a dynamic team where your contributions will help shape the future of audience interactions and drive brand loyalty. This hybrid role offers flexibility and a chance to work with some of the most recognized brands in media.

Benefits

Flexible 35-hour working week

26 days holiday plus Corporation Day

Defined pension scheme

Discounted dental and health care

Career progression opportunities

Qualifications

• Experience in running segmented and personalized marketing campaigns.
• Skilled in analyzing data to improve campaign effectiveness.
• Strong writing skills for high-quality content.

Responsibilities

• Manage email marketing newsletters for B2B and B2C brands.
• Set up new email campaigns and perform audit checks.
• Build strong relationships with internal teams and stakeholders.

Skills

Campaign Management

Performance Insights

Stakeholder Management

Copywriting

HTML Knowledge

Tools

Salesforce Marketing Cloud

Job description

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CRM Executive - EXTEND

Brands, Marketing and Audiences

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 12/05/2025

THE ROLE

Job Reference:23667

EXTEND Job Code: EX2324

Band: C

Contract Type: Permanent

Salary: £27,600 – £32,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our BBC Extend programme, please contact the BBC Extend team.

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place. If you’d like more information on BBC Extend, please visit the BBC Extend webpage (Extend Code: EX2324)

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

ABOUT OUR CRM TEAM

The CRM team sit within the Brands & Licencing division of BBC Studios, tasked with growing our addressable audiences across some of our key Brands such as Bluey, Doctor Who, BBC Earth and Top Gear. Our vision is to leverage world renowned content and data to deliver personalised experiences for consumers that builds long lasting relationships with both our customers and consumers.

THE ROLE

The role of the CRM Executive is to manage the curation and deployment of email marketing newsletters for Trade Marketing (B2B) and Brands such as BBC Earth & Top Gear (B2C).

Responsibilities:

Campaign Delivery

• Set up new email campaigns in the Salesforce Marketing cloud platform (ESP), source materials needed, check targeting rules and validate links before approving emails for delivery.
  
  
• On a daily, weekly and periodic basis perform relevant audit checks to ensure the integrity of the email marketing database.
  
  
• Ensure all email and website experience output is of the highest quality and complies with all relevant editorial guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
  
  
• On a regular basis, and as required ad hoc, produce email performance reports to help improve performance and to inform investment decisions for your stakeholder brands.
  
  
• Ensure email QA process is clear and robust, mitigating operational risks.

Strategy and Planning

• Support the CRM Manager in the operational delivery of the CRM campaign plan across both Trade Marketing (B2B) and Brands (B2C).
  
  
• Ensure activity for the week is clearly planned and prioritised and track that all activity is delivered to schedule, budget and standards.
  
  
• Ensure all planned activity is aligned to the CRM strategy and our objectives.
  
  
• Creation of an AB test (experimentation) plan to optimise performance.

Relationships and Development

• Build strong relationships with both CRM teams and wider organisational stakeholders.
  
  
• Be the ‘go to’ person for all email campaign questions for your group of stakeholders; manage simple technical queries with our suppliers.
  
  
• Closely work on your personal development plan and focus on areas for personal growth.
  
  
• Be aware of developments in marketing, CRM and technology/digital trends and to ensure our email campaigns are best in class.
  
  
• Supporting CRM Manager in onboarding and training of new junior colleagues such as training on our software and processes.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA;

• Campaign Management: Experienced in running segmented and personalized marketing campaigns from planning to optimization.
  
  
• Performance Insights: Skilled in analysing data and generating insights to improve campaign effectiveness.
  
  
• Stakeholder Management: Proficient in managing relationships with internal teams and external partners.
  
  
• Copywriting: Strong writing and editorial skills for various channels, ensuring high-quality, brand-aligned content.
  
  
• HTML Knowledge: Capable of creating and editing web content with a good understanding of HTML and web standards.

DESIRABLE CRITERIA;

• An understanding of the BBC and its place in the media market.
  
  
• Experience using Salesforce Marketing Cloud is beneficial.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here .

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here .

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package
  
  
• Flexible 35-hour working week for work-life balance
  
  
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
  
  
• A defined pension scheme and discounted dental, health care, gym and much more
  
  
• Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation

NEXT STEPS

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.