CRM Executive

Norwich City Football Club; Norwich; On-site; GBP 25,000 - 35,000; Full time

Job summary

A professional football club in Norwich is seeking a CRM Executive to enhance customer engagement through CRM initiatives. The ideal candidate will have strong email marketing experience and will be responsible for strategising CRM approaches and managing relationships with service providers. This role offers significant professional development opportunities and various benefits including matchday tickets and enhanced leave policies.

Benefits

Complimentary matchday ticket for home fixtures

25 days annual leave + bank holidays

Pension Scheme with Royal London

Wellbeing support and access to gyms

Enhanced CPD opportunities

Qualifications

• Experience in email marketing from a previous role.
• Proven ability to manage customer engagement strategies.
• Strong analytical skills to track marketing metrics.

Responsibilities

• Strategise the organisation’s CRM approach.
• Deliver against the CRM strategy and develop optimised communications.
• Manage relationships with the email service provider.

Skills

Email marketing experience

Using Campaigner or similar

Customer engagement strategies

Tools

Campaigner

Job description

An exciting opportunity has arisen for an enthusiastic candidate to join the Marketing Team at Norwich City Football Club in the role of CRM Executive. This is an excellent role for a passionate and pro‑active individual who wants to continuously evolve the Club’s offering in this space. The successful candidate will be responsible for delivering the Club’s CRM programme to help engage, retain, and grow the customer base.

Responsibilities

• Strategising the organisation’s CRM approach, with support from the Marketing Campaign Manager and Head of Marketing, and maximising customer lifetime value strategies.
• Delivery against this strategy, developing a test and learn approach to optimise the ongoing comms, feeding back insights to help shape future activity.
• Strive to continuously evolve the clubs offering by developing and optimising an automated customer life cycle.
• Proactive approach to planning, ensuring the clubs future work in this space is mapped out.
• Responsible for managing the relationship with the clubs email service provider (Campaigner) and the budgets assigned to this.
• Tracking marketing metrics and trends within both the club’s CRM activity and the wider industry, applying these learnings to help shape our activity.
• Managing outgoing content for the Club’s official LinkedIn channel, developing a strategy to engage our business audience.
• Support the Marketing Campaign Manager and Head of Marketing with large‑scale projects.
• To act in a manner that supports the Club’s Values of Growth, Integrity, Belonging, Resilience, Pride and Commitment.

Qualifications

The ideal candidate will have experience of email marketing in a previous role, using Campaigner or similar email software.

Benefits

• Complimentary matchday ticket for home fixtures
• 25 days annual leave + bank holidays
• Enhanced family friendly leave policies
• Pension Scheme with Royal London
• Access to Reward Gateway recognition and discount platform
• Enhanced CPD opportunities and structured professional development pathways.
• The opportunity to get involved in wider club initiatives through a variety of Working Groups.
• A range of wellbeing support, including 24/7 access to a GP for employees and their dependents, as well as access to gyms and exercise classes at both Carrow Road & Avant Training Centre.

Don’t miss out on this fantastic opportunity to join the Canaries, click ‘Apply’ now to become our CRM Executive!

Closing date: Monday 01 December 2025

Norwich City Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships.