CRM Executive

TotallyMoney; London; Hybrid; GBP 30,000 - 37,000; Full time

Job summary

TotallyMoney is searching for a CRM Executive to enhance customer engagement through effective campaigns and insights. This engaging position focuses on using data to drive marketing strategies that connect with consumers, offering an opportunity to significantly impact revenue. Join a diverse and inclusive team that values autonomy and collaboration while contributing towards a fairer financial world.

Benefits

Hybrid working - 2 days in the office

Flexible hours

25 days annual leave + 8 bank holidays + 2 bonus days at Christmas

40 days to work abroad each year

Unlimited sick leave

Dog-friendly office

Mental health and well-being support

Cycle to Work scheme

2 volunteering days a year

Learning and development sessions

Qualifications

• Strong grasp of data protection principles.
• Proficient in written communication.
• Proactive in campaign reporting.

Responsibilities

• Launching and managing CRM campaigns that drive revenue.
• Designing A/B tests to optimize campaign performance.
• Collaborating across teams to ensure alignment.

Skills

Data protection principles

Written communication

Proactive mindset

Ownership

Collaboration

Tools

Blueshift

ThoughtSpot

Job description

6 days ago Be among the first 25 applicants

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This range is provided by TotallyMoney. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Location: Remote / 2 Days a week in Old Street, London

Salary: £30,000 - £37,000 a year

Hours: 40 hrs/week, 7 am - 7pm core hours

Are you a data-savvy communicator with a passion for crafting campaigns that truly connect? Do you love turning insights into action and seeing your work drive real results? If so, we've got the perfect role for you! We're on the hunt for a CRM Executive who's ready to dive into the world of customer engagement and retention. At TotallyMoney, CRM drives over 50% of our revenue, so you'll be in a role that can make a huge impact from Day 1. We don't expect you to have a long history of CRM experience - just strong examples of work in a business-to-consumer space in which you made a tangible impact.

About us:

TotallyMoney is the free personal finance app that gives people the plans, products and help they need to unlock a life of more choices. It's all about creating a fairer financial world where people who've been left behind can make their financial data work for them. Put simply, we help them move closer towards their financial goals. We're a diverse bunch from different backgrounds, united by a company culture that promotes autonomy, collaboration and innovation. We've even been voted one of the UK's Best Companies to Work For! If you want to join our mission to help the UK's most under-served consumers — we want to hear from you!

What you'll do:

As part of the CRM team, your responsibilities will include:

• Launching and managing CRM campaigns that wow our customers and drive revenue
• Designing and executing A/B tests to optimise performance and boost conversion
• Creating ad-hoc campaigns to surprise and delight our customers
• Maintaining clean, consistent, and effective campaign setups
• Translating ideas into clear creative briefs for our design team
• Sharing insights and workflows with stakeholders
  
  

Here's what a normal day in the job might look like:

• Collaborating with commercial, product, and brand marketing teams
• Using smart segmentation to tailor communications
• Tracking campaign metrics and turning insights into action
• Working cross-functionally to ensure alignment on goals and messaging.
  
  

Succeeding in your first few months includes:

• Delivering impactful campaigns that improve engagement and retention
• Gaining fluency in our CRM tools and processes
• Establishing strong working relationships across teams
• Bringing creative energy and rigour to campaign execution
  
  
  

Requirements

Here's what we think you'll need to succeed in this role:

• A solid grasp of data protection principles and best practices in regulated environments
• Excellent written communication—you produce clear, structured emails and briefs
• A proactive mindset when it comes to campaign reporting and performance
• A strong sense of ownership—you take the lead on your projects and see them through
• A collaborative nature—you're a great team player who contributes positively
  
  

It's a bonus if you've ever used these tools:

• Blueshift
• ThoughtSpot
• Email campaign and segmentation tools
  
  

You'll fit in well if you're the type of person who:

• Loves using insights to make meaningful improvements
• Enjoys working in a fast-paced, collaborative environment
• Thrives on turning ideas into results
  
  

We know people, especially those from marginalised backgrounds, may hesitate to apply if they don't meet all the requirements. Please apply anyway. We don't expect you to be the complete package, just show us you have ambition and a willingness to learn.

Benefits


What you'll get from us:

• Hybrid working - 2 days of your choice in our office
• Flexible hours - Fit your hours between 7am and 7pm
• 25 days annual leave + 8 bank holidays + 2 bonus days at Christmas
• 40 days to work abroad each year
• Generous parental leave
• 2 volunteering days a year + regular charity volunteering opportunities
• Unlimited sick leave
• ???? Vitality Health Insurance + rewards
• Perkbox membership
• Cycle to Work scheme and on-site facilities
• Prayer/quiet room
• Pension scheme with Scottish Widows
• Mental health and well-being support with Self-space and Viviup
• Dog-friendly office
• 2 annual socials, team events, and Thursday drinks
• Free Thursday breakfast, snacks, and premium coffee
• Hobby clubs (Catan, book club, padel, more!)
• Learning and development sessions
• FORA building membership (fitness classes, events, etc.)
  
  

The hiring process:

Once we've received your application, we'll take a good look before getting in touch to discuss next steps. This will include:

• A 15-minute introductory telephone chat with our people experience manager
• A 45-minute call with Head of CRM Anna and CEO Ali to assess your experience
• A panel and task interview with key team members and stakeholders
  
  

How to apply:

The wonderful Anna Rossou is managing the hiring process for this role.

If you have any questions, you can reach out to the People Team at [e-mail]

Want to join our ambitious team? Fill in your application and submit today!

Our commitment to diversity and inclusion:

At TotallyMoney, we're committed to being an inclusive and diverse employer, and welcome applications from all sections of society. We have an active DE&I (Diversity, Equity and Inclusion) committee led by employees and continually work on our DE&I efforts. We believe everyone has potential, regardless of race, religion or belief, ethnic origin, physical or mental ability, social background, age, nationality, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other differences that make you, you.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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