CRM Executive

Hastings Direct; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Hastings Direct is seeking a CRM Executive for a critical role in enhancing customer engagement through targeted communications. This position involves planning and executing campaigns that drive brand awareness and customer interaction, leveraging CRM platforms to optimize results. Successful candidates will demonstrate strong project management skills, a customer-first approach, and effective collaboration across teams.

Benefits

Flexible working

Competitive bonus scheme

Financial wellbeing support

Mental wellbeing programme

25 days annual leave

Discounted health assessments

Qualifications

• Experience in CRM or customer lifecycle management.
• Strong project management skills with multiple priorities.
• Excellent communication and collaboration skills.

Responsibilities

• Shape and execute Email, SMS, and Push communications.
• Support in developing CRM strategy and customer journeys.
• Analyze campaign performance and provide insights.

Skills

Project Management

Customer Lifecycle Management

Communication

Collaboration

Tools

Braze

CRM platforms

Job description

CRM Executive - 12-18 Month FTC

Bexhill or London - Hybrid, one day per week on site

Welcome to Hastings Direct – From Our Group HR Director, Pam Angel.

We’re a digital insurance provider with a clear strategy to become the best and biggest player in the UK market. As a company, we’ve made huge investments in our technology, pricing, data and analytics capabilities over the past few years, along with nurturing our 4Cs culture and substantial investment in our people. And as a Finance team, we're doing exactly the same – building a market leading finance technology platform, investing in our team and our approach to leadership development, with a real focus on commercially adding value to the business.

The fact you’re now reading this job advert means we’ve tempted you to find out more about #lifeatHD. If you like what you see, we hope you'll consider joining our team.

We have high standards and understand some people may not apply for jobs unless they feel they tick every box. If you’re excited about joining us and think you have some of what we are looking for, even if you’re not 100% sure, we would love to hear from you.

Role overview

As a CRM Executive, you will play a key role in shaping and executing Email, SMS and Push (web & app) communications across the entire customer lifecycle. You will help to drive customer engagement and increase brand awareness in a fast-paced environment.

Job details

• The day to day responsibilities for this role have been sub-categorised as below. Please be aware this list is not exhaustive and the responsibilities for the role can be dynamic.
• CRM Strategy and Planning - Support the Marketing Lead in the development of our CRM strategy and customer journeys, incorporating a test-and-learn approach. Leading on end-to-end campaign management; including stakeholder collaboration, project planning, copy briefing, approvals, building, testing, and reporting.
• Campaign Execution - Contribute to the planning and execution of improvements to existing campaigns and the introduction of new campaigns to meet key business objectives with a customer first approach.
• Platform Expert - Leverage the full capabilities of our CDP, CRM & CMS platforms to design, build, and optimise campaigns, customer journeys, and reports.
• Data-Driven Communication - tilise data to create highly personalised journeys and communications to send relevant messages at the right time, diversifying the channel mix for maximum impact.
• Reporting and Insight - Analyse campaign performance and provide weekly reports on insights, actions, and outcomes, driving continuous improvements.

Essential skills /experience

• We are looking for someone who has experience in CRM, customer lifecycle management or similar.
• As a Result, you will also have experience working with Braze or similar CRM platforms.
• We would like to see evidence of strong project management skills, with the ability to juggle multiple priorities / deadlines.
• The ideal candidate will have a customer-first approach, championing excellent services and engagement.
• A large part of the role involves communicating across different stakeholders, so excellent communication and collaboration skills are also required.

The interview process

• Recruiter screening call

• 1 st stage introductory interview with hiring leader

• 2 nd interview with hiring leader and peer.

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS ).For more information on the DCS, please visit our inclusive business page on our careers website

Regrettably we are unable to offer sponsorship for this role

Benefits: I n addition to a competitive salary you will also receive…

Flexible w orking – w e champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail

Competitive b onus s cheme - a ll colleagues are eligible for our annual 4Cs performance bonus

Financial w ellbeing – a s well as providing you with 4x your salary with our life assurance cover , income protection at no extra cost , and matched pension contribution s up to 10%, we are proud to provide you with an award winning package which includes – discounts , cashback , free independent mortgage advice and free access to financial wellbeing support

Mental w ellbeing programme – w e have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs

There's more! – 2 5 days annual leave + bank holidays, with the option to buy or sell one of your weeks , access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more ….

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need.

Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve .

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Job posting end date:

17/06/2025