CRM Executive

Holiday Gems Limited; Chester; On-site; GBP 25,000 - 35,000; Full time

Job summary

An innovative company in Chester is seeking a CRM Executive to enhance their marketing efforts. This role is pivotal in driving the CRM strategy, focusing on customer loyalty and retention through effective email and SMS campaigns. As part of a dynamic team, you will collaborate with the CRM Manager and Head of Marketing, ensuring flawless execution of campaigns while utilizing analytics to refine strategies. If you are detail-oriented, have a strong work ethic, and are passionate about digital marketing, this opportunity is perfect for you. Join a forward-thinking organization that values creativity and teamwork in the exciting travel industry!

Benefits

Company Pension Scheme

22 days holiday rising 1 day per year (up to 25)

Qualifications

• Minimum 2 years experience in CRM marketing and digital marketing.
• Strong understanding of consumer needs and user experience.

Responsibilities

• Support CRM strategy to improve customer loyalty and retention.
• Plan and execute email and SMS marketing campaigns.

Skills

CRM Marketing

Digital Marketing

Email Campaign Development

A/B Testing

Consumer Insights

Tools

Google Analytics

Job description

Would you like to work for a Chester-based company promoting luxury travel, cruise, and sun holidays? Travcorp Holdings Ltd is looking to put the customer at the heart of their marketing for Destination2, HolidayGems, and Destination2 Cruise.

Who we are:

Destination2 Ltd and HolidayGems Ltd are part of Travcorp Holdings Ltd and are two of the most innovative and progressive online tour operators in the UK, selling holidays nationwide to a variety of long and short-haul destinations.

Our inspirational business has grown from strength to strength in both financial terms and passenger carryings. Last year, we surpassed the £134 million sales mark, resulting in over 360,000 beds/nights. We became recognised as one of the top three producers in the UK to destinations within the UAE and of the top four to the Maldives. With our new cruise brand launched plus new destination openings in the year, we are continuing to strive for business growth and success.

The knowledge within our business is impressive and drives our results year after year, resulting in winning business industry awards such as the “2023 Outstanding Fast-Growth Business”, “Top Growth Business Partner” and the “CEO of the Year” awards.

The business has also embarked on its ESG (Environmental, Social, Governance) journey to understand and measure its impact on society and the environment, as well as how transparent and accountable it is. Our ESG journey demonstrates our commitment to continuous improvement of our processes and managing emerging risks to ensure long-term business success and implementing new social strategies for our people. We believe that keeping our team happy contributes to our business success.

Our Culture:

Our customers book dreams and it’s our job to ensure we turn those dreams into reality. It doesn’t matter at what point in your career you are with us, which department you work for or where you are based, every team member plays their own crucial part in achieving our Belief “Everyone Deserves a Little Luxury”.

We have strong values that drive our ambition of becoming one of the largest tour operator groups in the UK travel sector and are looking for people who will be excited to help drive business growth. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.

Purpose of the Role

We are looking for a CRM Executive to join our team. This is an exciting opportunity to become a vital part of our team and contribute to the success of our marketing efforts.

You will work closely with the CRM Manager and Head of Marketing, taking on key responsibilities and playing an integral role in driving our CRM strategy forward. The CRM Executive will support the CRM agenda within marketing, building and optimising our CRM communications to drive bookings, increase loyalty and lifetime value of customers.

Key Responsibilities

• Supporting the CRM strategy to improve customer loyalty and retention
• Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
• Manage monthly email marketing calendar
• Deliver flawless campaign execution by working to agreed processes and SLAs
• Ensuring marketing is delivered against agreed tone of voice and brand guidelines
• Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
• Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
• Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders.
• Identify new target audiences for email campaigns.
• Assist with day-to-day administration tasks.

The Person: Essential Knowledge, Skills and Abilities:

• Minimum 2 years experience in CRM marketing (essential)
• Proven experience in a digital marketing position / similar role (essential)
• Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools
• Experience of end-to-end email campaign development and automations.
• Experience with A/B testing

Personal Qualities:

• Excellent attention to detail
• Strong work ethic
• A team player
• Managing key stakeholders at different levels of seniority within the business

This is a full-time office-based position where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm.

Core Benefits*

• Company Pension Scheme
• 22 days holiday rising 1 day per year (up to 25)