CRM Executive - JD

TN United Kingdom; Bury; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a CRM Manager to oversee customer database management and email campaigns. This role involves deploying and managing various email campaigns, optimizing customer communications, and collaborating with digital teams to enhance promotional strategies. The ideal candidate will possess strong organizational skills and a solid understanding of CRM systems. Join a dynamic team and contribute to data-driven marketing initiatives that foster customer engagement and retention, while continuously analyzing performance metrics to drive improvements.

Qualifications

• Experience with CRM programs is essential.
• Strong organizational skills and multitasking ability are crucial.

Responsibilities

• Manage customer database and CRM activities, including email campaigns.
• Analyze and report on email performance and site content.

Skills

CRM Management

Email Campaign Management

Data Analysis

Organizational Skills

Multitasking

Education

University Degree in Marketing

Equivalent Marketing Qualification

Job description

The job description provides a comprehensive overview of the responsibilities and skills required for the role. However, it can be improved in terms of formatting for better readability and clarity. Here's the refined version:

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The purpose of this job is to manage the customer database and CRM activities, including email campaigns, research, and reporting.

Key Duties/Responsibilities:

1. Deploy and manage email campaigns, including standard, automated, and trigger sends.
2. Manage the customer database, ensuring the protection of our deliverability reputation by targeting customers effectively.
3. Understand the customer lifecycle and implement test-and-learn strategies to optimize communications across all channels: email, paid, and outbound.
4. Define and implement segmented and promotional email communication plans, including lifecycle programs and behavioral targeting.
5. Implement measures to reactivate lapsed and dormant customers and recommend plans for divesting old data.
6. Collaborate with digital, buying, and merchandising teams to plan promotional email campaigns that promote key product areas and brand messages.
7. Continuously analyze and measure email performance, benchmarking against competitors and other leading retailers to adopt best practices.
8. Analyze and report on site and content performance, recommending improvements and developments.
9. Develop a comprehensive email testing plan to evaluate email content, subject lines, send times, and other variables.
10. Set an example for colleagues as part of the digital team.

Skills/Experience/Knowledge Needed:

• Experience with CRM programs is essential.
• University graduate or equivalent marketing qualification is advantageous.
• Strong organizational skills and the ability to multitask are essential.

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