CRM Executive

HSS Proservice Limited; Stretford; Remote; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a data-driven CRM Executive to lead email marketing efforts. This role focuses on crafting personalized campaigns that engage B2B and B2C customers, utilizing customer insights to drive conversions. You'll manage end-to-end email campaigns, optimize workflows, and collaborate with design teams to create impactful communications. Join a forward-thinking team committed to transforming the industry with cutting-edge technology and a supportive culture that fosters growth and innovation. If you're passionate about making a difference and driving results, this opportunity is for you.

Benefits

Annual leave for your birthday

Training and development opportunities

Wellbeing and Healthcare support

Flexible benefits through Benefits portal

Opportunities for career growth

Access to cutting-edge tools

Community volunteering day

Discounts on various purchases

Qualifications

• Proven experience in managing end-to-end email campaigns.
• Strong knowledge of email best practices and performance optimization.

Responsibilities

• Craft and manage engaging email content aligned with commercial goals.
• Build and optimize automated workflows across the customer journey.

Skills

B2B Marketing

Email Campaign Management

Data Analysis

A/B Testing

Customer Segmentation

Email Best Practices

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Job description

CRM Executive
Remote working with adhoc company travel to our Manchester office
Permanent, full time

HSS ProService is shaking up the building services industry, with a game-changing online marketplace for tools, equipment and materials. Born from HSS Hire's legacy, we've evolved into a tech-first business, driving innovation, sustainability and bold digital solutions.

We’re looking for an experienced and data-driven CRM Executive to support in developing and delivering smart, high-performing email and lifecycle marketing strategies that engage, convert, and retain both B2B and B2C customers.

You’ll use customer insights to shape personalised, automated experiences, with a strong focus on our B2B audiences and help drive real commercial impact. If you’re passionate about crafting campaigns that resonate and drive results, we want to hear from you.

The impact you’ll have:

As our CRM Executive, you’ll be the operational lead for email marketing, turning customer data into targeted, meaningful communications. From segmentation to automation, you’ll support the full lifecycle creating standout campaigns that support brand loyalty, drive conversion, and fuel long-term growth.

A typical day:

• Craft and manage engaging, on-brand email content that aligns with commercial goals
• Build and optimise automated workflows and trigger-based communications across the customer journey
• Identify and segment audiences based on demographics, behaviour, and purchase history
• Use A/B testing and test-and-learn strategies to boost engagement and conversion
• Take ownership of email scheduling, delivery, reporting, and campaign selections in Klaviyo
• Monitor performance metrics (open rates, CTR, conversions) and use insights to improve future campaigns
• Collaborate with design teams to ensure visually strong and brand-aligned content
• Provide clear reports and dashboards with performance trends and recommendations

What you’ll bring:

• B2B experience is a must and B2C experience is a bonus
• Proven experience managing end-to-end email campaigns
• Strong knowledge of email best practices and performance optimisation techniques
• Expertise in Klaviyo (or a similar ESP) for managing complex campaigns and automation
• Understanding of email regulations and compliance standards
• A creative eye and ability to collaborate effectively with design teams
• A portfolio showcasing high-performing email campaigns and the impact they made

What you’ll get back:

• Join a forward-thinking team that's committed to transforming how businesses operate, using the latest technology and a bold vision. If you're passionate about being part of an industry disruptor, this is the place to build your career.
• Opportunities for career growth and ongoing technical development.
• A supportive team environment, where learning and innovation are encouraged.
• Access to cutting-edge tools and technologies, with room to experiment.
• A culture that values curiosity, learning, and collaboration.
• Your birthday each year as annual leave to spend how you want to!
• One day per year, you'll have the option to contribute to local voluntary work, an opportunity to give back to your community.
• Training and development - you will get the opportunity to continuously further your career and opt in to courses suited to your role.
• Wellbeing and Healthcare support you are the heart of our business, and we are committed to making sure you stay happy and healthy at work and at home.
• Discounts and cashback on our perks site with a huge range of purchases including days out, restaurants, gym memberships, shopping and lots more.
• You will get the choice of other flexible benefits that work for you through our Benefits portal you pick the benefits you want such as Critical Illness Cover, Cycle To Work, Holiday Buy Scheme and more.

Our ED&I promise:

We are laying the foundation for a new era in the building services industry, creating a place where every voice helps build the future. No matter your background, if your contribution will help grow our business we want to hear from you.

We're committed to breaking down barriers and shaping a community that's as diverse as the ideas that power it. Here you belong, because a truly pioneering platform is one where everyone has the chance to contribute.

Don’t feel like you tick every box? Studies show that women are less likely to apply if they feel they don’t meet 100% of a role’s criteria. Diverse thinking is at the forefront of what makes us, us so we encourage your application even if you do not tick every box, and if you have any questions, please email [e-mail] where one of the team will be in touch.