CRM & E‑Commerce Executive: Email Journeys

6115 Warner Bros. Studios Leavesden Limited; Greater London; Hybrid; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Warner Bros Discovery seeks an E-Commerce & CRM Executive to lead the day-to-day CRM programme across UK, US and Japan storefronts, focusing on hands-on email marketing and lifecycle communications. You will enhance customer engagement and support data-led campaigns for a world-leading visitor attraction brand.

Join a Hybrid Working environment and contribute to profitable e-commerce growth, cross-market campaigns, and reporting dashboards that inform strategic decisions.

Qualifications

• Hands-on experience building and scheduling email campaigns in enterprise CRMs.
• HTML knowledge to build/edit email content beyond templates.
• Ability to analyse campaign performance and derive actionable insights.
• Genuine interest in CRM, lifecycle marketing, and ecommerce communications.
• Proactive coordination across internal teams and external partners.

Responsibilities

• Build, schedule and maintain email campaigns across three markets in Salesforce Marketing Cloud.
• Own automated customer journeys: welcome, abandon, post-purchase, win-back, restock.
• Support campaigns for product launches, promotions and paid media (approx. one CRM send/week).
• Monitor performance, maintain dashboards and optimize based on engagement data.
• Coordinate with Harry Potter Fan Club and external partners for timely delivery.
• Coordinate marketing assets across website, CRM, paid channels, marketplaces.
• Support Amazon advertising across UK, US and Japan with planning and reporting.

Skills

Email marketing

Lifecycle marketing

CRM analytics

HTML editing

Campaign coordination

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Bloomreach

Dotdigital

Job description

Warner Bros Discovery seeks an E-Commerce & CRM Executive to lead the day-to-day CRM programme across UK, US and Japan storefronts, focusing on hands-on email marketing and lifecycle communications. You will enhance customer engagement and support data-led campaigns for a world-leading visitor attraction brand.

Join a Hybrid Working environment and contribute to profitable e-commerce growth, cross-market campaigns, and reporting dashboards that inform strategic decisions.