EMEA CRM & Email Marketing Lead

Disney Parks, Experiences and Products; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Annual leave 25 days

Private medical insurance

Disney park admission

Disney discounts

Parental leave

Employee resource groups

Job summary

Disney Destinations International (DDI) is seeking a CRM Manager to lead audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris and Disney Cruise Line throughout the UK & Ireland and wider EMEA markets. This role is based in our London office, with an on-site requirement four days per week.

The successful candidate will manage campaigns in Salesforce Marketing Cloud, develop annual calendars, and work with stakeholders to deliver data-led, compliant

Qualifications

• Experience managing CRM or email programmes with enterprise platforms.
• Advanced knowledge of campaigns, journeys, segmentation and lifecycle marketing.
• Expertise with SFMC tools: Content Builder, Journey Builder, Automation Studio, A/B testing, dynamic content.
• Experience building and QA of HTML email communications.
• Strong ability to translate data into actionable insights.
• Ability to define KPIs and drive optimisation through testing.
• Excellent project management and stakeholder liaison skills.
• Knowledge of GDPR and data privacy principles.

Responsibilities

• Develop and lead the annual EMEA CRM strategy across brands.
• Build, manage and optimise email campaigns in Salesforce Marketing Cloud.
• Deliver end-to-end CRM planning, calendars, audience targeting and testing.
• Collaborate with internal teams and agencies for creative assets.
• Ensure campaigns are data-led, measurable and revenue-contributing.
• Develop audience segmentation using customer insights.
• Ensure GDPR compliance and governance standards.
• Manage CRM budgets, vendor relationships and POs.
• Present performance updates and strategic recommendations to leadership.

Skills

CRM management

Email marketing

Salesforce Marketing Cloud

Audience segmentation

Lifecycle marketing

HTML email development

KPIs & analytics

Project management

Stakeholder management

GDPR compliance

Strong communication

Education

Bachelor's degree in Marketing/Business/Technology

Tools

Salesforce Marketing Cloud

Job description

Disney Destinations International (DDI) is seeking a CRM Manager to lead audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris and Disney Cruise Line throughout the UK & Ireland and wider EMEA markets. This role is based in our London office, with an on-site requirement four days per week.

The successful candidate will manage campaigns in Salesforce Marketing Cloud, develop annual calendars, and work with stakeholders to deliver data-led, compliant