E-Commerce & CRM Executive

Warner Bros. Discovery; Leavesden; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

Warner Bros Tours and Retail is seeking an proactive E-Commerce & CRM Executive to own day-to-day CRM programmes across UK, US and Japan Harry Potter Shop storefronts. You will drive hands-on email marketing, customer lifecycle initiatives and data-driven campaigns to grow engagement and revenue.

In this role you will build journeys, optimise campaigns, collaborate with internal teams and external partners, and support product launches while reporting performance to inform continuous improvement.

Qualifications

• Hands-on experience building and scheduling email campaigns in enterprise CRM platforms.
• HTML knowledge to edit email content beyond drag‑and‑drop functionality.
• Ability to analyse campaign performance and create dashboards in Excel.
• Genuine interest in CRM, lifecycle marketing, and ecommerce.
• Proactive, cross‑team coordination across internal teams and external partners.

Responsibilities

• Build, schedule and maintain email campaigns and lists in Salesforce Marketing Cloud across three markets.
• Own and optimise automated customer journeys (welcome, abandonment, post‑purchase, win‑back, restock).
• Support campaign execution for product launches, promotions and paid media activity; ~1 CRM send per week.
• Monitor campaign performance and maintain dashboards with engagement data.
• Coordinate with internal teams including the Harry Potter Fan Club and external partners.
• Collate marketing assets across website, CRM, paid channels and global marketplaces.
• Support Amazon advertising across UK, US and Japan; planning, briefing, asset delivery and reporting.

Skills

Email campaign management

CRM platforms

HTML for email

Data analysis

Cross-team coordination

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Bloomreach

Dotdigital

Excel (pivot tables)

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Our studios are considered one of the foremost motion picture and television production and post-production facilities in the world. They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.

We are seeking a proactive E-Commerce & CRM Executive to support the e-commerce marketing team at Warner Bros Tours and Retail.

As E-Commerce and CRM Executive you will take ownership of the day‑day CRM programme across our UK, US and Japan Harry Potter Shop storefronts, with a particular focus on hands‑on email marketing and the customer lifecycle.

This is an opportunity to develop a profitable channel, improve how we engage customers and contribute to data‑led campaigns for a world‑leading visitor attraction brand. If you are passionate about CRM, interested in the Harry Potter franchise and motivated by the opportunity to build something meaningful, we would love to hear from you.

Your Role Accountabilities

• Build, schedule and maintain email campaigns, customer flows and lists in Salesforce Marketing Cloud across three international markets.
• Own and optimise automated customer journeys, including welcome, abandonment, post‑purchase, win‑back and restock communications.
• Support campaign execution across product launches, promotions and paid media activity, including approximately one CRM send per week.
• Monitor campaign performance, maintain reporting dashboards and use engagement data to identify actionable improvements.
• Coordinate with internal teams, including the Harry Potter Fan Club team, and external partners to support timely campaign delivery.
• Collate and coordinate marketing assets across the website, CRM, paid channels and global marketplaces.
• Support Amazon advertising across the UK, US and Japan, including campaign planning, briefing, asset delivery and performance reporting.

Qualifications & Experience

• Previous hands‑on experience building and scheduling email campaigns, ideally using an enterprise level CRM platform such as Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach or Dotdigital.
• Hands on working knowledge of HTML, with the ability to build or edit email content beyond drag‑and‑drop functionality.
• Comfortable analysing campaign performance, maintaining dashboards and using Excel functions such as pivot tables to identify actionable insights.
• Genuine interest in CRM, customer lifecycle marketing, e‑commerce and building effective customer communications.
• Proactive and confident coordinating campaigns and smaller projects while working across internal teams and external partners.

#M&C

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.