CRM & Digital Growth Manager (Hybrid)

STADA Thornton & Ross; Reading; Hybrid; GBP 55,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Car allowance

Annual bonus

Hybrid working

Pension contribution (8% employer)

25 days annual leave

Job summary

STADA UK Thornton & Ross is expanding its Marketing & Digital team in Reading. The role focuses on CRM and digital operations, driving personalised customer journeys via Salesforce Marketing Cloud and multi-channel campaigns.

You will develop digital content, optimise for SEO, and collaborate across marketing, IT, and customer service to deliver impactful campaigns and product launches.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results-driven attitude.
• Ability to manage multiple stakeholders and third-party relationships effectively.
• Familiarity with GDPR processes and data compliance.

Responsibilities

• Set up and manage automated customer journeys in Salesforce CRM using segmentation for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, for product launches and campaigns.
• Optimise digital content for SEO with technical, onsite, and offsite strategies.
• Manage data integrations, ensuring GDPR compliance and enhancing omnichannel strategies.
• Collaborate with cross-functional teams to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars.

Skills

Marketing automation

Salesforce Marketing Cloud

Journey Builder

Digital content creation

SEO

GDPR/compliance

Stakeholder management

Campaign analytics

Education

Bachelor’s degree in Marketing/Comms/Digital Media

Tools

Salesforce

Journey Builder

Job description

STADA UK Thornton & Ross is expanding its Marketing & Digital team in Reading. The role focuses on CRM and digital operations, driving personalised customer journeys via Salesforce Marketing Cloud and multi-channel campaigns.

You will develop digital content, optimise for SEO, and collaborate across marketing, IT, and customer service to deliver impactful campaigns and product launches.