CRM & Digital Growth Manager (Hybrid)

Biopharma Careers; Reading; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Car allowance

Annual bonus

Hybrid working

Pension plan

Health cover

Flu jab

Wellbeing support

Cycle to work

Family leave

Job summary

STADA UK Thornton & Ross in Reading is seeking a CRM & Digital Operations Manager to drive the digital strategy for Rx brands. You will set up automated journeys in Salesforce CRM, create omnichannel content and oversee data integrations while ensuring GDPR compliance.

Working in a hybrid role, you will collaborate with marketing, IT and global CRM teams to optimise campaigns, content and SEO, supporting product launches and patient engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Proven experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results-driven attitude.
• Ability to manage multiple stakeholders and third-party relationships effectively.
• Familiarity with GDPR processes and data compliance.

Responsibilities

• Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, to support product launches and marketing campaigns.
• Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
• Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
• Collaborate with cross-functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.

Skills

Marketing automation

Digital content creation

SEO

Digital optimisation

Email campaigns

Stakeholder management

GDPR compliance

Communication skills

Collaboration skills

Education

Bachelor’s degree in Marketing, Communications, Digital Media or a related field

Tools

Salesforce Marketing Cloud

Journey Builder

Job description

STADA UK Thornton & Ross in Reading is seeking a CRM & Digital Operations Manager to drive the digital strategy for Rx brands. You will set up automated journeys in Salesforce CRM, create omnichannel content and oversee data integrations while ensuring GDPR compliance.

Working in a hybrid role, you will collaborate with marketing, IT and global CRM teams to optimise campaigns, content and SEO, supporting product launches and patient engagement.