CRM & Digital Operations Manager

STADA Thornton & Ross; Reading; Hybrid; GBP 55,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Car allowance

Annual bonus

Hybrid working

Pension contribution (8% employer)

25 days annual leave

Job summary

STADA UK Thornton & Ross is expanding its Marketing & Digital team in Reading. The role focuses on CRM and digital operations, driving personalised customer journeys via Salesforce Marketing Cloud and multi-channel campaigns.

You will develop digital content, optimise for SEO, and collaborate across marketing, IT, and customer service to deliver impactful campaigns and product launches.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results-driven attitude.
• Ability to manage multiple stakeholders and third-party relationships effectively.
• Familiarity with GDPR processes and data compliance.

Responsibilities

• Set up and manage automated customer journeys in Salesforce CRM using segmentation for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, for product launches and campaigns.
• Optimise digital content for SEO with technical, onsite, and offsite strategies.
• Manage data integrations, ensuring GDPR compliance and enhancing omnichannel strategies.
• Collaborate with cross-functional teams to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars.

Skills

Marketing automation

Salesforce Marketing Cloud

Journey Builder

Digital content creation

SEO

GDPR/compliance

Stakeholder management

Campaign analytics

Education

Bachelor’s degree in Marketing/Comms/Digital Media

Tools

Salesforce

Journey Builder

Job description

CRM & Digital Operations Manager | Marketing & Digital

Reading, Full-Time (Hybrid)

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.

How You Will Make An Impact

• Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, to support product launches and marketing campaigns.
• Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
• Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
• Collaborate with cross-functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.

What Makes You a Great Fit

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Proven experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results-driven attitude.
• Ability to manage multiple stakeholders and third-party relationships effectively.
• Familiarity with GDPR processes and data compliance.

How We Care For You

At STADA (Thornton & Ross) our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health cover benefits
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.