CRM & Digital Operations Manager (Reading, GB, RG2 6GP)

Biopharma Careers; Reading; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Salary sacrifice pension (8% employer)

Health cover

Annual bonus scheme

Wellbeing support (EAP & KYAN)

Cycle to Work

Enhanced Family Leave

Job summary

STADA UK Thornton & Ross in Reading is seeking a CRM & Digital Operations Manager to lead digital engagement for Rx brands and enhance omnichannel experiences.

You will design automated customer journeys in Salesforce Marketing Cloud, develop engaging content, optimize SEO, and collaborate with marketing, IT, and customer service to align campaigns with business goals. This hybrid role offers a supportive team and career growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Proven experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.

Responsibilities

• Set up automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, to support product launches and marketing campaigns.
• Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
• Manage data integrations, ensuring GDPR compliance and enhancing omnichannel strategies.
• Collaborate with cross-functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.

Skills

Marketing automation

Content creation

Stakeholder management

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Journey Builder

SEO optimization

Job description

CRM & Digital Operations Manager | Marketing & Digital

Reading, Full-Time (Hybrid)

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.

As the CRM & Digital Operations Manager at STADA UK, you will play a pivotal role in enhancing the digital engagement of our Rx brands. By leveraging the capabilities of Salesforce CRM, you’ll create and execute automated customer journeys, high-quality digital content and omnichannel strategies that resonate with healthcare professionals (HCPs) and patients alike. Your work will ensure seamless customer experiences, optimise digital operations and drive impactful marketing campaigns.

How You Will Make an Impact:

• Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
• Develop and execute email campaigns to drive digital pull-through for respiratory, dermatology, bone health and specialty products.
• Create high-quality digital content, including web, email, video, and bite-size webinars, to support product launches and marketing campaigns.
• Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
• Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
• Collaborate with cross-functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.

What Makes You a Great Fit:

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Proven experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results-driven attitude.
• Ability to manage multiple stakeholders and third-party relationships effectively.
• Familiarity with GDPR processes and data compliance.

How We Care for You

At STADA (Thornton & Ross) our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health cover benefits
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.

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