Database Manager

Marketingmillstudio; Malmesbury; Hybrid; GBP 38,250 - 51,750; Full time

Benefits offered by this job

25 days annual leave

Company pension

Life assurance (4x salary)

Employee discount

Free on-site parking

On-site gym

Career development opportunities

Job summary

Corston Architectural Detail is seeking a commercially driven Database Manager to lead CRM and customer data initiatives across B2C and trade audiences. You will own lifecycle marketing, segmentation, and marketing automation to drive acquisition, retention, and lifetime value.

Collaborating with Marketing, Analytics, and Ecommerce teams, you will optimise HubSpot and related platforms, ensure GDPR/PECR compliance, and deliver measurable growth for a premium interiors brand in the UK.

Qualifications

• Experience with CRM platforms and ecommerce databases.
• Strong GDPR/ PECR knowledge and data governance.
• Experience building segmentation strategies and automation.
• Commercial CRM mindset focused on retention and revenue.

Responsibilities

• Own CRM strategy across B2C and trade audiences.
• Develop segmentation based on lifecycle stage, behavior, purchasing patterns.
• Lead automated lifecycle marketing programmes (welcome journeys, cart abandonment, post-purchase, cross-sell, win-back).
• Manage database growth initiatives across digital channels, showroom activity and events.
• Maintain data quality, hygiene, segmentation and deliverability across all CRM activity.
• Lead retention strategies to increase lifetime value and reactivation.

Skills

CRM management

Lifecycle marketing

Data analysis

HubSpot

Marketing automation

Segmentation

Tools

HubSpot

Klaviyo

Salesforce MC

Dotdigital

Job description

Contract: Permanent / Full-Time

Salary: £45,000 per annum

Role Overview

Corston Architectural Detail is seeking a commercially driven and data-focused Database Manager to lead the development, optimisation, and growth of its customer database across both consumer and trade audiences.

This is a pivotal role focused on transforming customer data into measurable commercial performance through CRM strategy, lifecycle marketing, marketing automation, and database optimisation. Working closely with the Marketing Director, CRM, Ecommerce, Content, and Analytics teams, you will take ownership of the customer database, ensuring the right customers receive the right communications at every stage of their journey.

The successful candidate will combine strong CRM expertise with commercial awareness and analytical thinking, helping drive customer acquisition, retention, repeat purchase, and lifetime value across one of the UK's leading premium interiors brands.

This is an exciting opportunity for someone who thrives within a fast-paced ecommerce environment and wants to play a key role in shaping the future of customer marketing within an internationally growing business.

Key Responsibilities

Own the customer database and CRM strategy across both B2C and trade audiences

Develop and optimise customer segmentation strategies based on lifecycle stage, customer behaviour, purchasing patterns, and audience type

Lead the delivery of automated lifecycle marketing programmes, including welcome journeys, lead nurturing, cart abandonment, post-purchase, cross-sell, win-back, and trade communications

Manage database growth initiatives across digital channels, showroom activity, and events

Maintain high standards of data quality, hygiene, segmentation, and deliverability across all CRM activity

Lead customer retention strategies focused on increasing repeat purchase, customer lifetime value, and reactivation

Ensure full compliance with GDPR, PECR, consent management, and customer data governance

Monitor CRM performance, analysing campaign effectiveness and delivering optimisation recommendations

Collaborate with Website, Content, CRM, and Marketing Analytics teams to align customer data with wider marketing activity

Support the ongoing development and optimisation of HubSpot CRM to meet evolving business requirements

The Successful Applicant

Proven experience within a Database Manager, CRM Manager, or Lifecycle Marketing role

Strong background managing CRM platforms and customer databases within an ecommerce environment

Experience building customer segmentation strategies and automated lifecycle marketing programmes

Hands-on experience using marketing automation platforms such as HubSpot, Klaviyo, Salesforce Marketing Cloud, Dotdigital, or similar

Strong analytical skills with the ability to interpret customer data and optimise marketing performance

Experience managing database hygiene, customer data quality, and email deliverability

Excellent understanding of GDPR, PECR, consent management, and marketing compliance

Strong commercial awareness with a focus on customer retention and revenue growth

Excellent stakeholder management and communication skills

Highly organised with strong project management capabilities

Technical & Platform Knowledge

HubSpot CRM or equivalent marketing automation platforms

Customer segmentation and lifecycle marketing

Email marketing and automation

CRM reporting and campaign analytics

GDPR and PECR compliance

Customer retention and loyalty strategies

Data analysis and performance optimisation

Experience within premium retail, interiors, homeware, or ecommerce brands

Experience marketing to both consumer and trade/B2B audiences

Understanding of considered-purchase customer journeys

Experience improving customer lifetime value and retention programmes

Passion for premium brands and customer experience

Salary & Benefits

£45,000 per annum

25 days annual leave plus bank holidays

Company pension with employer contributions

Life assurance (4x annual salary)

Employee discount on Corston products

Free on-site parking

On-site gym

Creative and collaborative working environment

Opportunity to join a rapidly growing international premium brand

Ongoing career development and progression opportunities

If you are a commercially focused CRM and database marketing professional who thrives on transforming customer data into meaningful engagement, driving lifecycle marketing performance, and delivering measurable business growth, this is an excellent opportunity to make your mark within one of the UK's leading premium interiors brands.