CRM Campaigns Specialist (Hybrid, 12-Month FTC)

Pets at Home; Wilmslow; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Pets at Home is seeking a CRM Marketing professional to shape customer communications across our retail and veterinary brands. Reporting to the CRM Manager, you will support targeted CRM campaigns, using insights to strengthen engagement and loyalty.

You’ll help with voucher setup, purchase orders and data briefs while collaborating with marketing, trading and analytics teams. Hybrid role based in Handforth (Cheshire) with two in-office days per week; strong team player, data-driven mindset, and

Qualifications

• Experience with CRM or email marketing platforms is advantageous.
• A good understanding of marketing principles and customer-focused communications.

Responsibilities

• Support delivery of targeted CRM campaigns across channels, from testing to deployment.
• Create personalised customer communications to drive engagement and commercial goals.
• Work with marketing, trading, clinical and analytics teams to translate priorities into activation plans.
• Develop and execute the customer contact strategy, ensuring timely and relevant communications.
• Use insights, performance and analytics to identify opportunities for CRM activity.
• Collaborate with agencies and stakeholders to deliver joined-up campaigns and consistent branding.
• Assist testing by defining requirements, tracking performance and evaluating results.
• Manage CRM administration tasks including voucher setup, testing, competition management, purchase orders and data briefs.

Skills

CRM & email marketing

Data-driven marketing

Campaign management

Stakeholder collaboration

Job description

Pets at Home is seeking a CRM Marketing professional to shape customer communications across our retail and veterinary brands. Reporting to the CRM Manager, you will support targeted CRM campaigns, using insights to strengthen engagement and loyalty.

You’ll help with voucher setup, purchase orders and data briefs while collaborating with marketing, trading and analytics teams. Hybrid role based in Handforth (Cheshire) with two in-office days per week; strong team player, data-driven mindset, and