CRM Campaigns Specialist — Data-Driven Marketing (Hybrid)

Pets at Home; Cheadle; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Pets at Home is seeking a CRM Marketing professional to support the delivery of targeted campaigns that engage millions of customers across our retail and veterinary brands. Reporting to the CRM Manager, you will help create personalised communications and oversee voucher setup, testing, and related CRM operations in a hybrid Handforth office.

You will work with marketing, trading, clinical and analytics teams to translate business priorities into effective customer activation plans, using

Qualifications

• Experience with CRM or email marketing platforms is advantageous.
• Ability to translate business priorities into customer activation plans.
• Strong organisational and project management skills.

Responsibilities

• Support the delivery of targeted CRM campaigns across channels from testing to deployment.
• Create personalised customer communications to drive engagement and commercial objectives.
• Collaborate with marketing, trading, commercial, clinical and analytics teams.

Skills

CRM campaigns

Email marketing

Campaign testing

Data-driven marketing

Stakeholder collaboration

Tools

CRM platforms

Email marketing tools

Job description

Pets at Home is seeking a CRM Marketing professional to support the delivery of targeted campaigns that engage millions of customers across our retail and veterinary brands. Reporting to the CRM Manager, you will help create personalised communications and oversee voucher setup, testing, and related CRM operations in a hybrid Handforth office.

You will work with marketing, trading, clinical and analytics teams to translate business priorities into effective customer activation plans, using