CRM Executive - 12 Month FTC

Pets at Home; Wilmslow; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Pets at Home is seeking a CRM Marketing professional to shape customer communications across our retail and veterinary brands. Reporting to the CRM Manager, you will support targeted CRM campaigns, using insights to strengthen engagement and loyalty.

You’ll help with voucher setup, purchase orders and data briefs while collaborating with marketing, trading and analytics teams. Hybrid role based in Handforth (Cheshire) with two in-office days per week; strong team player, data-driven mindset, and

Qualifications

• Experience with CRM or email marketing platforms is advantageous.
• A good understanding of marketing principles and customer-focused communications.

Responsibilities

• Support delivery of targeted CRM campaigns across channels, from testing to deployment.
• Create personalised customer communications to drive engagement and commercial goals.
• Work with marketing, trading, clinical and analytics teams to translate priorities into activation plans.
• Develop and execute the customer contact strategy, ensuring timely and relevant communications.
• Use insights, performance and analytics to identify opportunities for CRM activity.
• Collaborate with agencies and stakeholders to deliver joined-up campaigns and consistent branding.
• Assist testing by defining requirements, tracking performance and evaluating results.
• Manage CRM administration tasks including voucher setup, testing, competition management, purchase orders and data briefs.

Skills

CRM & email marketing

Data-driven marketing

Campaign management

Stakeholder collaboration

Job description

Contract: 12 Month FTC

Hybrid: We welcome applications from those looking for hybrid working, based 2 days (Monday & Tuesday) per week in our Handforth (Cheshire) Office

About the Role

If you're passionate about customer communication and data-driven marketing, this is an opportunity to help shape how we engage with millions of customers across our retail and veterinary brands.

Reporting to the CRM Manager, you'll support the delivery of compelling, targeted CRM campaigns that connect customers with the products, services, and advice they need. Using customer insights to inform campaign activity, you'll help create personalised communications that strengthen engagement, support trading priorities, and build long-term customer loyalty.

You'll also support the smooth running of CRM operations, taking ownership of tasks such as voucher setup and testing, purchase order management, customer queries, and competition administration.

Key Responsibilities

• Support the delivery of targeted CRM campaigns across multiple channels, from testing and optimisation through to full deployment.
• Help create relevant, personalised customer communications that drive engagement and support commercial objectives.
• Work closely with marketing, trading, commercial, clinical and analytics teams to translate business priorities into effective customer activation plans.
• Support the development and execution of the customer contact strategy, ensuring communications are timely, relevant and aligned to business goals.
• Use customer insight, campaign performance and analytics to identify opportunities and shape future CRM activity.
• Partner with agencies and internal stakeholders to deliver joined-up campaigns and consistent brand messaging.
• Support testing initiatives by helping define requirements, track performance and evaluate results.
• Manage CRM administration activities, including voucher setup and testing, competition management, purchase orders, data briefs, campaign proofing, and customer query resolution.

About You

You'll have a good understanding of marketing principles and customer-focused communications, with a genuine interest in understanding what drives customer behaviour. Whether through campaign performance, customer insights, or testing and optimisation, you'll enjoy getting under the skin of the customer journey to deliver relevant and engaging experiences.

A strong team player, you'll build effective relationships with stakeholders across the business and be comfortable working with agency partners. You'll be highly organised, detail-oriented, and happy to roll up your sleeves to support campaign delivery, from proofing content and coordinating activity to ensuring everything runs smoothly behind the scenes.

Experience of working with CRM or email marketing platforms would be advantageous, although a willingness to learn, develop new skills, and embrace new technologies is just as important. You'll be joining a team with plenty of opportunity to grow, take on additional responsibility, and gain exposure to both the fast-paced world of retail and the unique challenges of a healthcare-focused veterinary business.

If you're excited by innovation, creativity, and the opportunity to work on campaigns that support pets and the people who love them, you'll fit right in. With a varied roadmap of projects, agency collaboration, and continuous development opportunities, this is a role where you can make a real impact while building your career.

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you