CRM Campaigns & Insights Specialist

Pets at Home Limited

England

On-site

GBP 32,000 - 52,000

Full time

6 days ago

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Job summary

Pets at Home Limited is seeking a CRM marketing professional to shape targeted campaigns across channels. You will use customer insights to create personalised communications and support engagement aligned with business goals.

You’ll also manage voucher testing, data briefs, and stakeholder collaboration to drive loyalty in our retail and veterinary brands. You'll work closely with marketing, analytics, and commercial teams to translate priorities into effective customer activation plans,

Qualifications

Good understanding of marketing principles and customer-focused communications.
Experience in CRM or email marketing campaigns.
Ability to translate business priorities into customer activation plans.
Strong collaboration with cross-functional teams.

Responsibilities

Support the delivery of targeted CRM campaigns across channels, from testing to deployment.
Help create personalised customer communications that drive engagement.
Work with marketing, trading, clinical and analytics teams to translate priorities into activation plans.
Support the development of the customer contact strategy and ensure relevance to business goals.
Use insights and analytics to identify opportunities and shape CRM activity.
Partner with agencies and internal stakeholders to deliver joined-up campaigns.