CEP Campaign Manager

Chemist4U; Skelmersdale; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Salary Extras

Funded training

Maternity & Paternity

30 days annual leave

Health benefits

Electric car chargers on site

Staff discount

Sick pay

Job summary

Chemist4U is a leading UK online pharmacy seeking a CEP Campaigns Manager to plan, deliver and optimise CRM campaigns across UK and IE brands. You’ll own the calendar, drive engagement and revenue, and collaborate with multiple teams to ensure timely, relevant messages.

The role requires 4–6 years of CRM experience, hands‑on delivery across email/SMS, and strong data analytics. Hybrid pattern, Lancashire location, with salary commensurate with experience.

Qualifications

• 4–6 years CRM or lifecycle marketing experience.
• Hands on experience delivering campaigns across email, SMS and/or push notifications.
• Experience working with CRM or marketing automation platforms (e.g. Braze).
• Strong understanding of customer segmentation, lifecycle journeys and personalisation.
• Experience mentoring or managing junior staff.
• Experience analysing campaign performance and translating insight into practical improvements.
• Familiarity with GDPR, consent management and data privacy requirements.

Responsibilities

• Own the campaign calendar including planning and prioritisation.
• Build, execute and optimise cross‑channel campaigns across email, SMS and other owned channels.
• Manage campaign set up, QA, deployment and post campaign analysis.
• Monitor CRM performance across key metrics including open rates, click through rates, conversion, retention and repeat purchase.
• Line manage at least one CEP executive, setting their targets and development plan.
• Work with the Automation Manager on audience segmentation and targeting.

Skills

CRM

Lifecycle marketing

Campaign planning

Data analysis

A/B testing

Mentoring

Braze

Tools

Braze

Job description

Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.

Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Making medication and care faster, simpler and safer so people stay well for longer.

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values

• Collaboration
• Integrity
• Positivity
• Growth
• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role

Reporting to: Head of CEP

Job type: Permanent

Salary: Competitive

Working Pattern & Hours: Monday-Friday, 37.5 hours per week

Location: Hybrid/Flexible (Office located: Lancashire, WN8)

Key Responsibilities

The CEP Campaigns Manager is responsible for the planning, delivery and optimisation of CRM campaigns across multiple UK and IE brands. You’ll own the campaign calendar, use data and testing to drive engagement and revenue, and work collaboratively across the business to ensure customers receive the right message, through the right channel, at the right time. As CEP Campaigns Manager, your key responsibilities will include:

• Own the campaign calendar including planning and prioritisation.
• Build, execute and optimise cross‑channel campaigns across email, SMS and other owned channels.
• Manage campaign set up, QA, deployment and post campaign analysis.
• Monitor CRM performance across key metrics including open rates, click through rates, conversion, retention and repeat purchase.
• Line manage at least one CEP executive, setting their targets and development plan
• Work with the Automation Manager on audience segmentation and targeting where you’ll be jointly accountable for getting the right message to the right audience.
• Support a test and learn approach, running A/B tests to improve messaging, cadence and channel performance.
• Use customer and campaign insight to recommend improvements to drive additional engagement and revenue
• Work with CRM platforms and tools to ensure accurate execution, data hygiene and audience targeting.
• Support the maintenance of customer data quality, segmentation and preference management.
• Ensure all CRM activity adheres to data protection, consent and regulatory requirements, particularly in regulated categories.
• Partner with Brand and Content teams to ensure messaging and tone of voice are consistent with brand guidelines.
• Work closely with Ecommerce and Retention teams to support trading moments, launches and lifecycle activity.
• Collaborate with Data and Analytics teams to interpret insight and inform campaign improvements.
• Contribute to weekly/monthly CRM dashboards, highlighting any strategic recommendations or insights

About You

We’re looking for a proactive and analytical individual who is detail-oriented, collaborative and confident working in a fast-paced CRM environment. To be successful in this role, you will be:

• Detail oriented and execution focused, with a strong understanding of CRM and lifecycle marketing.
• Comfortable working in a fast paced environment, managing multiple campaigns and priorities at once.
• Naturally analytical, you enjoy using data to understand customer behaviour and improve performance.
• A strong collaborator, you work well across teams and take feedback on board.
• Curious and proactive, you look for opportunities to test, learn and optimise.

Qualifications & Experience

You’ll bring strong CRM or lifecycle marketing experience, with a good understanding of campaign delivery, customer segmentation and performance analysis. You’ll also have experience supporting or managing others and be confident working with CRM and marketing automation platforms. To succeed as our CEP Campaigns Manager, you’ll have the following skills and experience:

• 4–6 years CRM or lifecycle marketing experience
• Hands on experience delivering campaigns across email, SMS and/or push notifications.
• Experience working with CRM or marketing automation platforms (e.g. Braze).
• Strong understanding of customer segmentation, lifecycle journeys and personalisation.
• Experience mentoring or managing junior staff
• Experience analysing campaign performance and translating insight into practical improvements.
• Familiarity with GDPR, consent management and data privacy requirements.
• Experience within D2C, ecommerce or regulated environments is beneficial but not essential.

Company Benefits

Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:

• Access to Salary Extras, our employee benefits platform offering hundreds of retail discounts, cashback offers, wellbeing support and a range of lifestyle perks.
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Free electric car chargers on site
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination
• Regular social events.

The role is open until 27th October 2026 but may close earlier if we receive a high number of applications.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help. You can email [e-mail]

At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third‑party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.

For more information about how we handle candidate data or to exercise your rights, please contact [e-mail]

2–3 years of CRM experience (preferably in a B2C e-commerce environment)