CRM Campaign Lead – Multi-Channel Loyalty & Personalisation

Superdrug; Croydon; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

33 days holiday

Staff discount codes

30% discount on Superdrug Own Brand

Hybrid working pattern

Company pension matching & bonus

Learning & Development programmes

Job summary

Superdrug is seeking a CRM specialist at its East Croydon head office to deliver highly creative, personalised campaigns across multiple channels. You will drive the loyalty program, grow the customer base, and optimise CRM performance using data-driven insights.

The role offers hybrid working with 2 days from home and 3 days in a collaborative office near East Croydon Station, with a strong focus on customer-first service and ROI-driven campaigns.

Qualifications

• 2-4 years’ experience in a similar CRM role within retail.
• Commercially driven, customer-centric with solid understanding of customer lifecycles.
• A creative mindset with strong copywriting skills.
• Proven track record in end-to-end campaign management and analysis.
• Evidence of using insight and data to drive improvements and ongoing test-and-learn across CRM.

Responsibilities

• Implement CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
• Co-create CRM & Loyalty activity plan to improve KPIs (Sales Participation, Acquisition, Active Member Rate).
• Lead creative efforts for engaging, revenue-driving multi-channel campaigns.
• Collaborate with stakeholders to build automated lifecycle campaigns across channels (email, push, SMS, social).
• Deliver personalised campaigns using data segmentation and performance insights.
• Work with Email Design Team to improve digital communications.

Skills

CRM campaigns

Data insights

Copywriting

Customer lifecycle

End-to-end campaign management

AI in CRM

Job description

Superdrug is seeking a CRM specialist at its East Croydon head office to deliver highly creative, personalised campaigns across multiple channels. You will drive the loyalty program, grow the customer base, and optimise CRM performance using data-driven insights.

The role offers hybrid working with 2 days from home and 3 days in a collaborative office near East Croydon Station, with a strong focus on customer-first service and ROI-driven campaigns.