CRM Campaign Lead: Email & Segmentation

Monsoon; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

23 days holiday with option to buy

Bonus day off after 6 months

Pension enrolment

Life assurance

Flexible working

Staff discount up to 50%

Interest free season ticket loans

Westfield & Tastecard discounts

Job summary

Monsoon Accessorize is seeking a CRM Executive to manage email campaigns end-to-end, collaborating with marketing to ensure campaigns align with the seasonal calendar and trading plan. You will develop data-driven insights and optimise communications across devices, driving engagement and revenue.

The role requires experience in briefing creative for campaigns, Excel reporting, and familiarity with ESPs (Ometria preferred).

Qualifications

• Experience briefing creative for marketing collateral.
• Proficient with Excel for reporting purposes.
• Experience building emails and automations in ESPs.
• Experience with Ometria is advantageous.
• Commercially focused with understanding of broader marketing activities.

Responsibilities

• Brief, create, send and report on email campaigns.
• Support the email plan with campaign and channel insights.
• Work with stakeholders to align messaging with the trading/marketing calendar.
• Propose and deploy test and learning strategies to maximise engagement and revenue.
• Identify segmentation opportunities to improve retention and customer value.
• Ensure email best practices and cross-device optimisation.
• Support CRM projects using data insights.
• Assist with weekly/monthly reporting.
• Champion new ideas in line with industry trends.
• Provide weekly competitor reporting for idea generation.

Skills

Email marketing

Google Analytics

Stakeholder management

Multi-project management

Attention to detail

Commercial awareness

Education

Bachelor's degree in Business/Marketing

Tools

Excel

Ometria

Job description

Monsoon Accessorize is seeking a CRM Executive to manage email campaigns end-to-end, collaborating with marketing to ensure campaigns align with the seasonal calendar and trading plan. You will develop data-driven insights and optimise communications across devices, driving engagement and revenue.

The role requires experience in briefing creative for campaigns, Excel reporting, and familiarity with ESPs (Ometria preferred).