Luxury CRM Manager: Email Campaigns & Segmentation Lead

Major Players | B Corp; Slough; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Iconic Luxury Brand in Central London is seeking a CRM Manager to take hands-on ownership of email marketing, deepening relationships with loyal customers. You will design, build and optimise campaigns across BAU and automated lifecycle sends, collaborating with a CRM strategist to shape segmentation and lifecycle plans.

This role blends analytical thinking with luxury aesthetics, requiring an eye for on-brand tone and a data-informed mindset.

Qualifications

• Proven experience in email marketing or CRM execution.
• Hands-on experience building and sending campaigns via an ESP (e.g., Klaviyo).
• Strong understanding of segmentation and lifecycle marketing principles.
• Eye for luxury tone of voice and aesthetics with a data-informed mindset.
• Understanding of luxury customer mindset and longer purchase cycles is a plus.

Responsibilities

• Design, build and send email campaigns end-to-end from concept to QA.
• Collaborate with CRM strategist to implement segmentation and lifecycle plans across email.
• Own the email calendar, balancing BAU sends with automated flows (welcome, post-purchase, win-back, VIP, seasonal).
• Apply strong segmentation logic to target the right customer at the right time.
• Maintains luxury tone of voice and brand aesthetics in every send.
• Manage email builds within the brand's ESP ensuring accuracy and deliverability.
• Analyse campaign performance and use insights to refine content and targeting.
• Partner with marketing, e-commerce and creative teams to align email with brand campaigns.

Skills

CRM execution

Klaviyo

Segmentation

Luxury tone

Luxury customer mindset

Tools

Klaviyo

Job description

Iconic Luxury Brand in Central London is seeking a CRM Manager to take hands-on ownership of email marketing, deepening relationships with loyal customers. You will design, build and optimise campaigns across BAU and automated lifecycle sends, collaborating with a CRM strategist to shape segmentation and lifecycle plans.

This role blends analytical thinking with luxury aesthetics, requiring an eye for on-brand tone and a data-informed mindset.