CRM Campaign Lead: Personalization & Lifecycle

Jobtailor; Dundee; On-site; GBP 35,000 - 52,000; Full time

Job summary

Jobtailor is seeking a CRM Marketing Specialist to own end-to-end CRM campaigns, newsletters and lifecycle journeys. You will plan, build, QA and deploy email communications across multiple brands, while managing calendars and balancing priorities.

You will analyse performance, run A/B tests, and use segmentation, personalization and automation to deliver relevant experiences. Collaboration with marketing, brand, and commercial teams is essential for impactful communications.

Qualifications

• Proven experience delivering CRM, email marketing and customer lifecycle campaigns.
• Hands-on with CRM platforms such as HubSpot, Iterable or Braze; HubSpot familiarity not essential.
• Strong segmentation, personalization, automation and lifecycle marketing understanding.
• Experience using data and customer insights to inform decisions and improve performance.
• Knowledge of email deliverability, compliance, contact frequency and customer experience.
• Experience running A/B tests and applying learnings to optimize activity.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong stakeholder management and effective communication across teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Curious and analytical mindset; translate insights into action.

Responsibilities

• Own the end-to-end delivery and performance of CRM campaigns, newsletters and customer lifecycle journeys.
• Plan, build, QA and deploy email communications across multiple brands.
• Manage CRM calendars, coordinating activity across a diverse portfolio and balancing priorities.
• Analyze newsletter and automated journey performance to identify improvements.
• Develop testing and optimisation plans to boost engagement, retention and commercial performance.
• Use segmentation, personalisation and automation to deliver relevant customer experiences.
• Turn campaign data into actionable insights for stakeholders.
• Help customers understand and experience the value of subscriptions.
• Support the development of engaged communities around publications through CRM strategies.
• Collaborate with marketing, brand and commercial teams to align communications.
• Maintain high QA standards and CRM best practice through thorough checks.

Skills

CRM Campaign Management

Email Marketing

Customer Lifecycle Marketing

Data Analysis

Segmentation

Personalization

Automation

A/B Testing

Performance Optimization

Email Best Practices

Tools

HubSpot

Iterable

Braze

Looker

Job description

Jobtailor is seeking a CRM Marketing Specialist to own end-to-end CRM campaigns, newsletters and lifecycle journeys. You will plan, build, QA and deploy email communications across multiple brands, while managing calendars and balancing priorities.

You will analyse performance, run A/B tests, and use segmentation, personalization and automation to deliver relevant experiences. Collaboration with marketing, brand, and commercial teams is essential for impactful communications.