CRM Manager

Future-Publishing; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Share of profits when targets met

Pension salary sacrifice up to 5%

Private medical care discounts

Job summary

Future in Bath is seeking a digital marketing CRM specialist to develop and execute B2C campaigns. You will build, test, and deploy campaigns across email, push, and onsite channels, using Iterable and data segmentation to maximize retention and revenue.

You will collaborate with editorial, marketing, and other teams, ensure GDPR compliance, and support subscriptions planning in a hybrid Bath office role.

Qualifications

• Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
• Hands-on familiarity with email marketing automation platforms like Iterable.
• Basic understanding of HTML and its practical application in email formatting.
• Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite.
• Understanding of email regulations, GDPR requirements, and data protection standards.
• Collaborative mindset with strong communication skills and attention to detail.
• Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.
• Proficiency in using CRM platforms such as Iterable or similar marketing automation software.

Responsibilities

• Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
• Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
• Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
• Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively.
• Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
• Support monthly subscriptions planning while tracking campaign deliverables against team goals.

Skills

CRM campaign management

Digital marketing

Iterable

HTML

Microsoft Excel

GSuite

GDPR

Collaboration

Data analysis

Tools

Iterable

Microsoft Excel

GSuite

Job description

Who we are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Our central CRM team in Bath sits within Future's B2C Subscriptions division, driving digital marketing campaigns for iconic specialist brands. We collaborate closely with Editorial, Technology, Legal, and Subscriptions teams across our global media portfolio. You'll join an engaging, data-focused team that connects brand storytelling with multi-channel customer engagement across email, onsite, and push.

What you'll do

Reporting to the Senior Email Marketing Manager, you'll support the development and execution of B2C digital marketing campaigns. You'll manage campaign builds from end to end while enhancing data usage and email best practices. You'll work closely with internal teams to maximize customer retention, lifetime value, and database revenue return.

On a daily basis, you'll use tools like Iterable, HTML, Microsoft Excel, and GSuite to launch targeted email, push, and onsite campaigns. You'll analyze campaign metrics, manage segmentation criteria, and ensure full compliance with email data laws and GDPR requests.

• Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
• Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
• Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
• Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively.
• Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
• Support monthly subscriptions planning while tracking campaign deliverables against team goals.

What you’ll bring

• Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
• Hands-on familiarity with email marketing automation platforms like Iterable.
• Basic understanding of HTML and its practical application in email formatting.
• Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite.
• Understanding of email regulations, GDPR requirements, and data protection standards.
• Collaborative mindset with strong communication skills and exceptional attention to detail.
• Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.
• Proficiency in using CRM platforms such as Iterable or similar marketing automation software.
• Working knowledge of HTML, Microsoft Excel, and GSuite tools.
• Ability to interpret campaign data to inform marketing improvements.
• Capability to collaborate with cross-functional teams in our Bath office.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices
  

The expected range for this role is £30,000 - £40,000

This is a hybrid role, working 2 days per week from our Bath Office.

Internal job family level P5

Inclusion and Diversity at Future
At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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